Truliyo Digital
Website:
truliyo.com
Job details:
🚀 URGENT HIRING: Meta Ads - Expert
📍 Location: GURUGRAM
💼 Role: Meta Ads Specialist
🧠 Experience: 2+ Years Preferred
🎯 Focus: Meta Ads, Performance Marketing & Scaling
Truliyo Digital is looking for a hands-on Performance Marketer who understands Meta Ads beyond just launching campaigns.
We need someone who has worked extensively in the Indian market and understands how to generate profitable results across different business models.
What You’ll Work On
You’ll be responsible for planning, launching, optimizing and scaling Meta Ads campaigns across:
• E-commerce / D2C Brands
• Dropshipping
• Affiliate Marketing
• Lead Generation
• B2B Campaigns
• B2C Campaigns
• Conversion & Sales Campaigns
What We’re Looking For
✅ 2+ years of hands-on Meta Ads experience preferred
✅ Strong understanding of Facebook & Instagram Ads Manager
✅ Experience managing campaigns with real performance targets like CPA, CPL, CPP, ROAS & Revenue
✅ Strong understanding of CPM, CTR, CPC, CVR, Frequency, AOV and Funnel Metrics
✅ Ability to analyse campaign data and identify why campaigns are performing or underperforming
✅ Experience with audience testing, broad targeting, interests, lookalikes and retargeting
✅ Strong understanding of creative testing, hooks, offers and ad fatigue
✅ Experience scaling winning campaigns while maintaining profitability
✅ Knowledge of Meta Pixel, Conversion API, Events Manager and tracking
✅ Experience with landing pages and conversion funnels
Technical Knowledge
You should be comfortable working with:
• Shopify
• WordPress
• Landing Page Builders
• Meta Pixel & CAPI
• Google Sheets / Excel
• Analytics & Tracking Tools
• AI Tools such as ChatGPT, Claude, Gemini and other marketing/creative tools
Basic understanding of website editing, landing pages and conversion optimization will be a strong advantage.
You’ll Be a Great Fit If You:
🔥 Think in terms of numbers, not assumptions
🔥 Can look at a campaign and identify what needs to be fixed
🔥 Understand the relationship between creative, audience, offer and funnel
🔥 Know when to scale, kill, duplicate or restructure campaigns
🔥 Constantly test new creatives, audiences and strategies
🔥 Keep yourself updated with Meta Ads changes and new advertising strategies
🔥 Are comfortable handling multiple campaigns and accounts simultaneously
Bonus Points If You Have Experience With
⭐ COD E-commerce
⭐ International Meta Ads campaigns
⭐ Affiliate Marketing
⭐ Product Research
⭐ Creative Strategy
⭐ Landing Page Optimization
⭐ High-volume lead generation
⭐ Scaling campaigns with significant daily ad spend
What Matters Most to Us
We’re not looking for someone who only knows how to “Boost Post” or create a campaign.
We’re looking for someone who can answer questions like:
Why did CPA increase?
Why is CPM high?
Why is CTR dropping?
Is the problem creative, audience, offer or landing page?
When should we scale a campaign?
What should we test next?
If these are the kinds of questions you enjoy solving, we’d like to hear from you.
📩 Interested candidates can apply via LinkedIn or send their CV/portfolio along with examples of campaigns they have handled.
Please mention:
• Total Meta Ads experience
• Industries/business models worked on
• Approximate monthly ad spend handled
• Best campaign/results you’ve achieved
• Current location
• Current & expected salary
• Notice period
Join Truliyo Digital and work on performance campaigns where testing, data and actual business results matter.
SHARE YOUR RESUME ON +91 9717671112
Click on Apply to know more.
