Startup Stairs
Website:
startupstairs.in
Job details:
Job Description – Growth Marketer
Job Title: Growth Marketer
Experience: 5–6 Years
Employment Type: Full-Time
Location: Gurugram
About the Role
We are looking for an experienced and highly driven Growth Marketer who can own and drive the organization’s growth agenda across acquisition, activation, engagement, retention, and revenue.
The ideal candidate will combine marketing strategy, performance marketing, analytics, experimentation, customer insights, and business understanding to build scalable growth engines. This role requires someone who can move beyond campaign execution and take ownership of measurable business outcomes.
Key Responsibilities
Growth Strategy & Planning
• Develop and execute comprehensive growth strategies aligned with overall business and revenue objectives.
• Identify new growth opportunities across customer segments, channels, products, geographies, and partnerships.
• Build quarterly and annual growth plans with clear targets, milestones, budgets, and expected outcomes.
• Develop and continuously optimize the complete customer acquisition and conversion funnel.
• Work closely with leadership to translate business objectives into measurable growth initiatives.
Customer Acquisition
• Own and scale customer acquisition across paid, organic, social, referral, partnership, community, and other relevant channels.
• Develop channel-specific strategies to improve customer acquisition efficiency and scalability.
• Identify high-performing acquisition channels and create strategies for expansion.
• Optimize CAC, CPL, CPA, ROAS, conversion rates, and overall acquisition economics.
• Work with the Performance Marketing team to improve campaign performance and scalability.
Conversion & Funnel Optimization
• Analyze the entire customer journey from awareness to acquisition, activation, conversion, retention, and revenue.
• Identify funnel drop-offs and develop strategies to improve conversion at every stage.
• Work with product, sales, content, design, and technology teams to improve landing pages, user journeys, forms, CTAs, onboarding, and conversion flows.
• Develop and implement CRO strategies through continuous experimentation and A/B testing.
Experimentation & Innovation
• Build a structured growth experimentation framework and maintain a pipeline of growth experiments.
• Design, execute, and evaluate A/B tests and growth experiments across channels and customer touchpoints.
• Use data and customer insights to validate hypotheses and prioritize high-impact initiatives.
• Continuously explore emerging marketing channels, technologies, tools, and growth opportunities.
Retention & Customer Engagement
• Develop strategies to improve customer engagement, repeat usage, retention, and customer lifetime value.
• Work with CRM and lifecycle marketing teams to create personalized customer journeys.
• Identify churn patterns and develop initiatives to reduce customer drop-offs.
• Build referral, loyalty, reactivation, and retention programs where relevant.
Analytics & Data
• Establish and monitor growth dashboards covering acquisition, funnel, retention, and revenue metrics.
• Analyze customer behavior, channel performance, campaign data, and business trends to generate actionable insights.
• Track key metrics including CAC, LTV, ROAS, conversion rate, retention, churn, activation rate, and revenue contribution.
• Use data to make informed decisions regarding channel investments, campaigns, and growth initiatives.
• Present regular growth reports and recommendations to senior leadership.
Cross-Functional Collaboration
• Work closely with Product, Business, Content, Design, Technology, and Customer Success teams.
• Align marketing-generated leads/customers with sales and business conversion objectives.
• Collaborate with content and creative teams to develop high-performing growth assets.
• Work with technology and product teams to improve tracking, attribution, user journeys, and conversion systems.
• Build strong feedback loops between customer insights, marketing, sales, and product teams.
Required Skills & Qualifications
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA/PGDM in Marketing is preferred.
• 5–6 years of relevant experience in Growth Marketing, Digital Marketing, Product Marketing, Performance Marketing, or a similar role.
• Proven experience in building and scaling customer acquisition and growth strategies.
• Strong understanding of the complete marketing funnel and growth lifecycle.
• Hands-on understanding of performance marketing platforms including Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Strong analytical and data interpretation skills.
• Experience with GA4, Google Tag Manager, CRM platforms, dashboards, and marketing analytics tools.
• Strong understanding of CAC, LTV, ROAS, conversion rates, attribution, retention, and funnel analytics.
• Experience with A/B testing, CRO, experimentation, and growth frameworks.
• Strong project management and stakeholder management skills.
• Excellent communication, presentation, and strategic thinking abilities.
Preferred Experience
• Experience working in a startup, high-growth organization, or fast-paced business environment.
• Experience managing significant marketing budgets and multiple acquisition channels.
• Experience in building growth strategies from the ground up.
• Experience managing and mentoring marketing teams.
• Exposure to CRM, marketing automation, lifecycle marketing, and retention programs.
• Experience with tools such as HubSpot, Salesforce, MoEngage, WebEngage, Mixpanel, Amplitude, Hotjar, or similar platforms.
• Strong understanding of attribution and marketing analytics.
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