RemDesk
Company:
https://www.linkedin.com/company/remdesk
Seniority: Mid-Senior level
Industries: Technology, Information and Internet
Job details:
📍 Location: Gurugram (Work from Office)
💼 Experience: 5–7 years
💰 CTC: 11 to 12 LPA
🏢 Department: Growth & Marketing
🗓️ Working Days: Monday to Saturday (Sunday weekly off)
⏰ Working Hours: 9:00 AM to 6:00 PM
📚 About the Company
Our client is one of India's fastest-growing EdTech companies in competitive exam preparation and skill-based learning. With businesses across CAT, IPMAT, CLAT, CUET, IIT-JEE, NEET, Study Abroad, UPSC, Skills, and AI-powered learning products, our client has become one of India's fastest-growing education companies.
Through technology, content, communities, and innovation, we're helping millions of learners achieve their academic and career aspirations.
We're looking for a visionary Head of Growth to lead the next phase of our growth journey. Built on a community-led learning model that blends live instruction, practice-driven content, and peer support, they've scaled into one of the most established names in their space. Today, they invest over ₹2 crore a month in growth marketing across paid, organic, and community channels and are expanding into multiple exam and skill-learning verticals.
🎯 The Role
We're hiring a Head of Growth Marketing to own the full growth engine: revenue, admissions, customer acquisition, brand, and product adoption.
You'll report directly to the Founder and lead a team of 8–10, with a mandate to scale further across performance marketing, SEO, content, social, CRM, creative, and community. For the right candidate, this is a step-up opportunity: your first full Head of Growth seat, with direct founder access and end-to-end ownership from day one.
This is a builder's role. We need someone who blends data, creativity, and consumer psychology to build growth systems, not just run campaigns. In your first year, you'll be expected to scale marketing-attributed admissions and revenue across all verticals while improving qualified CAC and lead-to-admission conversion, and growing organic's share of leads so growth compounds beyond paid spend.
🛠️ What You'll Own
🧭 Strategy & Leadership
- Own growth strategy end-to-end across all business lines, with a ₹2 Cr+ monthly budget
- Lead and develop a cross-functional team across performance, organic, content, CRM, creative, and community
- Build systems that outlast campaigns: SOPs, dashboards, attribution, and marketing infrastructure
📈 Acquisition & Performance
- Paid acquisition across Google, Meta, YouTube, and emerging channels
- Organic growth: SEO, CRO, and website performance
- Funnel optimisation through attribution, A/B testing, and analytics
📣 Brand & Demand
- Product launches, PR, founder branding, and moment marketing
- Social, content, influencer, and community-led demand
🔁 Lifecycle & Retention
- CRM and lifecycle marketing across email, WhatsApp, push, and automation
- 📊 How Success Is Measured
Four numbers, not forty:
- Marketing-attributed revenue and admissions
- Qualified CAC and blended ROAS
- Lead-to-admission conversion rate
- Organic share of traffic and leads
Key Responsibilities:
- Define and execute the overall growth strategy.
- Own Google, Meta, YouTube, and other paid acquisition channels.
- Drive SEO, Organic Growth, CRO, and website performance.
- Lead Brand Marketing, Product Launches, PR, Founder Branding, and Moment Marketing.
- Scale Social Media, Content Marketing, Influencer Marketing, and Community Growth.
- Own CRM, Lifecycle Marketing, Email, WhatsApp, Push Notifications, and Marketing Automation.
- Build and optimise marketing funnels through data, attribution, A/B testing, and analytics.
- Lead cross-functional teams across Performance Marketing, SEO, Content, Social Media, CRM, Creative, Video, Website, Community, and Influencer Marketing.
- Develop scalable SOPs, dashboards, automation, and high-performance marketing systems.
Key KPIs:
- Marketing Revenue & Admissions
- Moment Marketing
- Qualified CAC & ROAS
- Marketing ROI
- Organic Traffic & Organic Leads
- Website & Landing Page Conversion Rate
- Lead-to-Admission Conversion
- SEO Rankings & Brand Search Growth
- Social Media & Community Growth
- Referral Revenue
- App Installs & Monthly Active Users
- Growth Experiments & AI Adoption
🧠 What You Bring
- 5–7 years in growth marketing, including 2+ years leading and scaling teams
- Experience managing ₹50L–1 Cr+ monthly marketing budgets with accountable revenue targets, ready to step up to ₹2 Cr+
- Hands-on depth across performance, SEO, CRO, CRM, and analytics, with strong brand instincts
- Background in EdTech, Consumer Internet, SaaS, or D2C preferred
Experience with tools like these is a huge plus:
* OpenAI • Claude • Gemini • Runway • Pika • Veo • Kling AI • Midjourney • Flux • ElevenLabs • HeyGen • Synthesia • CapCut • Premiere Pro • After Effects • n8n • Make • Zapier • Python APIs
✨ Who Should Apply
If you know how to build brands, create hype, ride trends through moment marketing, scale communities, and turn attention into measurable business growth, we want to talk to you. We're looking for someone who has built growth engines, not just campaigns.
Click on Apply to know more.
