Website:
positivty.com
Job details:
Job Overview
Positivty.com is building a powerful global mental health platform designed to transform how individuals and organisations engage with mental health professionals.
Our idea generation engine is in full swing, and we are progressively introducing innovative solutions that have the potential to reshape the mental health industry. However, ideas remain concepts unless they are marketed effectively. That's where you come in.
We are urgently looking for Marketing Executive(s) to join our dynamic team. You will independently conceptualise and execute marketing campaigns to grow our brand reach, engagement, and preference globally.
You will have significant independence to innovate, experiment, and develop new ways to make our brand and offerings stand out. This is an opportunity to build a career in the fast-evolving mental health space, with ample scope to ideate, execute, learn, and grow as a professional.
About the Role
As a Marketing Executive, you will be assigned a specific role within our marketing organisation and take ownership of key marketing channels and campaigns.
For instance, you may manage 2–3 of our social media platforms, such as LinkedIn, Instagram, X, Pinterest, or Snapchat. Your focus will be to conceptualise and execute platform-specific campaigns that leverage the unique capabilities of each channel to grow reach and engagement.
You will work closely with teams across Technology, SEO, Business Development, Operations, Product, and Brand to translate organisational priorities into effective marketing strategies and high-impact executions.
This is a hands-on, fast-paced role for someone who enjoys generating ideas, executing quickly, analysing results, and continuously improving.
Roles & Responsibilities
• Manage 2–3 assigned social media platforms, such as LinkedIn, Instagram, X, Pinterest, or Snapchat, and take ownership of growing reach and engagement.
• Conceptualise and execute innovative, platform-specific marketing campaigns.
• Work cross-functionally with Technology, SEO, Business Development, Operations, Product, and Brand teams to understand and translate organisational priorities into marketing strategies.
• Execute high-frequency, highly visible, and high-impact marketing initiatives following structured weekly, monthly, and quarterly campaign calendars.
• Develop innovative and impactful marketing communications across social media platforms, YouTube, WhatsApp, and direct mail.
• Take accountability for campaign ROI and track key engagement metrics, including views, clicks, shares, comments, and other relevant performance indicators.
• Analyse campaign performance to quickly identify what is working and what is not, course-correcting and refining strategies and tactics in hours rather than days.
• Set and communicate clear deadlines and coordinate with relevant teams to ensure timely campaign execution.
• Plan campaigns well in advance to ensure marketing communications are coordinated and synchronised across channels.
• Maintain high-quality standards with a strong focus on accuracy and zero errors.
• Contribute to building a culture of doing things right the first time, every time.
Qualifications & Requirements
• A degree in Psychology is mandatory.
• Experience managing your own practice or working in a fast-paced, high-growth environment.
• Highly creative, energetic, and constantly willing to experiment with new ideas and approaches.
• Proficiency in AI and creative tools such as Claude, Figma, ChatGPT, and Canva, with the ability to develop creatives quickly and at scale.
• Knowledge of marketing and campaign management tools such as Asana, Brevo, ActiveCampaign, and Twilio.
• Working knowledge of office productivity tools, including Excel, PowerPoint, and Word.
• Quick learner with the ability to identify what is working and what is not and change course without unnecessary delays.
• Self-motivated, enthusiastic, and willing to explore new ways of communicating marketing messages.
• Excellent written and verbal communication skills.
• Strong team player with the ability to collaborate across multiple functions.
• Strong execution skills with a clear focus on ROI and measurable outcomes.
• Excellent time management and the ability to manage multiple priorities in a fast-paced environment.
Why Join Positivty.com?
At Positivty.com, you will have the independence to innovate and experiment while contributing to the growth of a platform operating in the rapidly evolving mental health space.
You will have ample opportunities to ideate, take ownership of campaigns, learn from real-time performance data, and grow professionally.
If you are keen to help reshape the mental health industry and build innovative ways to communicate mental health solutions to a global audience, we would love to hear from you.
Click on Apply to know more.