Assistantly Guy
Website:
assistantlyguy.com
Company:
https://www.linkedin.com/company/assistantly-guy
Seniority: Mid-Senior level
Industries: Outsourcing/Offshoring
Job details:
Employment Type: Full-Time
Work Mode: Remote
Industry: U.S. Real Estate
Shift: U.S. Business Hours / Night Shift in India
About the Role
We are looking for an experienced Real Estate Marketing Specialist to manage and execute marketing initiatives for a U.S.-based real estate business.
This role combines digital marketing, lead generation, social media, content creation, video marketing, email campaigns, SEO, branding, and marketing automation. The ideal candidate is creative, organized, tech-savvy, and able to manage multiple marketing initiatives independently while working during U.S. business hours.
Key Responsibilities
Digital Marketing & Lead Generation
- Develop and execute marketing campaigns designed to generate buyer and seller leads.
- Create lead-generation funnels utilizing landing pages, email campaigns, social media, video, paid advertising, and website traffic.
- Develop neighborhood-specific, niche, and community-focused marketing campaigns.
- Identify new marketing opportunities and emerging trends.
- Research and implement AI tools and marketing technology to improve efficiency and lead conversion.
- Continuously test, measure, and improve marketing strategies based on performance metrics.
Social Media Management & Strategy
- Create, schedule, and publish content for team and agent social media accounts.
- Develop engaging content promoting:
New Listings
Just Listed / Just Sold Properties
Open Houses
Market Updates
Buyer and Seller Education
Client Success Stories
Community Events
Local Businesses
Team Culture
Testimonials
Behind-the-Scenes Content
- Coordinate and maintain content calendars.
- Monitor social media trends and adapt content strategies accordingly.
- Increase engagement, followers, reach, shares, video views, and click-through rates.
- Assist agents in developing and maintaining authentic personal brands.
- Create and manage reels, stories, YouTube Shorts, and other short-form video content.
Video Marketing & Media Production
- Develop and maintain a consistent video marketing strategy.
- Coordinate filming days and content creation opportunities with agents.
- Create and edit:
Listing Videos
Property Tours
Neighborhood Tours
Market Updates
Educational Videos
FAQ Videos
Client Testimonials
Agent Introduction Videos
- Optimize videos for YouTube and social media platforms.
- Repurpose content across Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and other relevant channels.
- Maintain an organized media library of photos, videos, and marketing assets.
Graphic Design & Content Creation
- Design marketing materials using Canva and other approved design platforms.
- Create:
Listing Flyers
Open House Materials
Brochures
Postcards
Mailers
Newsletters
Presentations
Event Materials
Promotional Items
- Design business cards, name tags, signage, and branded collateral.
- Ensure all materials adhere to company branding standards, compliance requirements, and marketing guidelines.
Website, SEO & Online Presence
- Maintain and continuously improve client website.
- Update website content, blogs, listings, neighborhood pages, and team information.
- Optimize website pages for search engine visibility.
- Research and implement relevant keywords and local SEO strategies.
- Develop community guides and neighborhood-specific content.
- Monitor website performance, traffic, user engagement, and conversion rates.
- Ensure website speed, functionality, and mobile responsiveness.
- Maintain accurate online profiles across all platforms.
Google Business Profile & Reputation Management
- Maintain and optimize the Client's Google Business Profile.
- Create weekly Google Business updates.
- Increase and manage online reviews through systematic follow-up campaigns.
- Respond promptly to reviews and customer interactions.
- Optimize photos, videos, FAQs, and business information.
- Monitor Google Analytics, Google Search Console, and Google Business insights.
- Improve local search visibility and Google Maps rankings.
Email Marketing & Client Communication
- Create and distribute team newsletters and email marketing campaigns.
- Develop content that provides value to clients, prospects, referral partners, and community members.
- Create automated follow-up and drip campaigns.
- Segment audiences and tailor messaging appropriately.
- Maintain and manage email databases.
- Track open rates, click-through rates, and campaign performance metrics.
Agent Marketing Support & Training
- Provide marketing support for individual agents and team initiatives.
- Assist agents with marketing plans for listings, open houses, client events, and personal branding.
- Develop custom marketing strategies tailored to agent business goals.
- Coordinate custom marketing pieces as needed.
- Conduct marketing training sessions and one-on-one consultations.
- Coach agents on:
Social Media
Video Marketing
Canva
AI Tools
Google Reviews
KW Command
CRM Best Practices
- Serve as a resource for marketing best practices and brand consistency.
Community Engagement & Event Marketing
- Assist with planning and promoting client appreciation events, community events, sponsorships, and team functions.
- Develop relationships with local businesses and community partners.
- Create local guides and community-focused marketing campaigns.
- Highlight community organizations and charitable initiatives.
- Create promotional materials and coordinate marketing efforts before, during, and after events.
Print Marketing
- Coordinate the design and production of direct mail campaigns.
- Manage relationships with print vendors.
- Ensure timely production and delivery of marketing materials.
- Maintain inventory of marketing materials and branded items.
Marketing Administration, Analytics & Reporting
- Maintain organized marketing files, templates, systems, and workflows.
- Track marketing projects and deadlines to ensure timely completion.
- Monitor and report on:
Website Traffic
SEO Rankings
Google Business Performance
Lead Sources
Email Performance
Social Media Engagement
Video Performance
Lead Conversion Metrics
Marketing ROI
- Present monthly marketing reports with recommendations for improvement.
- Continuously improve marketing systems, processes, and team efficiency.
Google Workspace & Technology Management
- Serve as the team's Google Workspace expert.
- Maintain organization of:
Google Drive
Shared Drives
Google Docs
Google Sheets
Google Forms
Google Calendar
Google Meet
Google Sites (if applicable)
- Develop workflows that improve team collaboration and efficiency.
- Train team members on Google Workspace best practices.
- Research and implement new marketing technology and automation tools.
Monthly Goals & Performance Expectations
- Publish 20–30 social media posts.
- Produce 8–12 short-form videos or reels.
- Publish 2 SEO-optimised blog articles.
- Send 2 email newsletters.
- Publish weekly Google Business Profile updates.
- Support continued growth in Google reviews, social engagement, website traffic, and search visibility.
- Complete listing marketing within 24 hours of receiving all required assets.
- Deliver a monthly marketing performance report with results and actionable recommendations.
- Continuously improve lead generation, marketing performance, and online visibility.
Work Requirements
- Full-time, remote opportunity.
- Must be available to work during U.S. business hours.
- Reliable computer/laptop and stable high-speed internet connection.
- Ability to work independently, manage priorities, and meet deadlines in a remote environment.
Click on Apply to know more.