Iron Man Lifestyle
Website:
ironmanlifestyle.co
Job details:
Company Description
Iron Man Lifestyle is a fast-growing, profitable dating and lifestyle coaching company based in India, focused on helping Indian men overcome social anxiety and build lasting confidence. The company designs coaching programs that teach effective, consent-centered communication with potential partners across in-person, online, and social-circle interactions. Its flagship Mentorship 3.0 program is a 12-week online coaching experience that provides a clear, step-by-step blueprint for high-achieving clients who want to improve their social skills and relationships. Iron Man Lifestyle uses tried-and-tested systems to simplify complex social dynamics into practical action plans, leading to strong client outcomes. Client success is the core priority, reflected in an outstanding average client rating of 9.3 out of 10.
Location
The position is in our New Delhi (Saket) office, and the ideal candidate will be living in the Delhi/NCR region or willing to relocate to Delhi/NCR.
Role Description
- The Marketing Specialist owns the execution and management of IML's lead generation engine — primarily Meta Ads, with scope to expand into other paid channels. The Marketing Specialist's job is to translate the founder's direction into campaign execution, manage day-to-day optimization, keep the lead pipeline (webinar sign-ups + call bookings) full and healthy, and report back with clean data so KJ can make the next call faster.
Some of the Specific Role Functions
1. Campaign Execution & Management
- Launch, monitor, and optimize high-ROI Meta Ads campaigns (and other platforms as assigned) based on strategic briefs, leading end-to-end creative testing, audience targeting, media buying, and campaign scaling.
- Manage budgets and daily/weekly spending pacing across all active campaigns.
- Execute day-to-day optimization, including audience testing, budget shifts, and pausing underperformers—within established financial guardrails
- Own and execute high-converting WhatsApp and Email marketing campaigns, designing personalized customer journeys, automated retention workflows, and targeted audience segmentation.
2. Lead Funnel Ownership
- Own the two primary lead pipelines: Webinar registrations and Direct call bookings.
- Track end-to-end: ad click lead flow → registration/booking → show rate → sales handoff.
- Proactively identify and address funnel drop-offs (e.g., high CPL but low show rate = landing page or targeting issue, not just an ads issue)
3. Creative Coordination
- Brief the Creative Director and Content team on what's needed based on ad strategy and test results
- Feed creative performance insights back to the team so the next batch of creatives is sharper (this connects to IML's existing static ad testing matrix)
- Repurpose pillar content and turn it into multiple pieces of long/short form and video/text content to post to all the platforms
4. Reporting & Data Discipline
- Maintain a live performance dashboard: spend, CPL, cost-per-booking, show rate, and lead-to-sale conversion rates.
- Deliver concise weekly performance reports highlighting what's working, what's not, and what needs a strategic call
- Review analytics and come up with ideas to improve the results for various marketing activities. (Always testing and optimizing.)
5. Channel Expansion (as directed)
- Test and establish secondary lead channels/lead sources beyond Meta (Google, YouTube, etc.) as directed, providing clear performance evaluations and scale/kill recommendations
- Develop a clear brand message and identity. Ensuring all marketing messages are coherent and error-free.
6. Vendor/Platform Coordination
- Manage relationships with any ad agency/freelancer support, if applicable.
- Own platform hygiene (pixel tracking, UTM discipline, ad account health)
- Lead end-to-end brand collaborations, from initial outreach, negotiation, and contract execution to campaign integration, co-marketing, and post-launch analysis.
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