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Company Description PERCEPTIVE INFOTECH PRIVATE LIMITED is a growing technology and services company headquartered in Delhi, India, with its main office in Noida. The organization is positioned in a dynamic urban hub, offering access to a diverse client base and digital market. Team members collaborate to deliver practical, technology-driven solutions and online services to businesses. The company values adaptability, professional growth, and the ability to respond quickly to changing market demands, creating opportunities for marketing professionals to make a direct impact.
Role Description The Online Marketing Specialist is a full-time, hybrid role based in India, combining on-site work at the noida office with flexibility for partial work from home. This role involves planning, executing, and optimizing online marketing campaigns across various digital channels to drive brand awareness, lead generation, and customer engagement. Day-to-day tasks include managing social media profiles, monitoring campaign performance, analyzing metrics, and preparing concise reports with actionable insights. The specialist will collaborate with sales and marketing teams to align digital initiatives with business goals, support promotional activities, and contribute to marketing content and strategy. The role also includes staying current with industry trends and recommending new tools or approaches to improve digital performance.
Qualifications
- Candidates should possess strong skills in Online Marketing and Digital Marketing to plan, execute, and optimize campaigns across web and mobile platforms.
- Candidates should possess skills in Social Media Marketing to manage social channels, grow audiences, and engage users with relevant content.
- Candidates should possess Marketing skills to support brand positioning, campaign planning, and integrated marketing activities.
- Candidates should possess Sales-related skills to collaborate with sales teams, understand funnels, and support lead generation and conversion efforts.
- Relevant experience using analytics tools (e.g., Google Analytics, social media insights) to track performance and make data-driven decisions.
- Ability to create clear, concise marketing content for ads, posts, and landing pages; strong written and verbal communication skills.
- Proficiency with common digital marketing platforms and tools (e.g., ad managers, email marketing tools, CRM systems) is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and the ability to work effectively in a hybrid environment with cross-functional teams.
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