Altrus Healthcare
Website:
altrus.healthcare
Job details:
The role
Own the top line for Altrus's clinical services. This is a revenue leadership role, not a communications role. You are accountable for footfall, service-line growth, and the cost of acquiring a patient across all specialities that the hospital has to offer today and in the future. You build the demand engine, run the referral network, and hold marketing spend to a return.
Altrus is a digital-first hospital with an in-house data and automation stack (HIS, WhatsApp patient journeys, CRM). You'll use it, not fight it. You also carry the brand for an institution with a social-impact mandate and a paediatric charitable programme, so growth and reputation are the same job here.
What you'll own
Revenue & service-line growth
- Hit monthly and quarterly targets for OPD footfall, IPD admissions, deliveries, and high-value procedures.
- Build and defend the P&L logic of marketing: cost per lead, cost per admission, and revenue per service line. Kill channels that don't convert.
- Own pricing and package strategy for maternity, fertility, and paediatric bundles in partnership with clinical and finance leadership.
Referral network & doctor relations
- Build a structured referral programme with OB-GYNs, paediatricians, GPs, and diagnostic centres across Dehradun and the wider Garhwal region.
- Run empanelment with TPAs, insurers, corporates, and government schemes; own the relationship and the volume it drives.
- Set up field business development with clear coverage, call cadence, and tracked referral attribution.
Digital & demand generation
- Own performance marketing (Google, Meta, WhatsApp) against lead and admission targets, not vanity metrics.
- Hold agencies accountable to SLAs on lead volume, cost per lead, keyword rankings, and domain authority. Decide what stays with an agency and what comes in-house.
- Convert the existing automation stack (appointment reminders, vaccination recalls, review requests, patient journeys) into measurable retention and reactivation revenue.
Brand, reputation & community
- Position Altrus as the trusted advanced multispecialty hospital in the region. Own online reputation, Google Business Profile health, and review generation.
- Run community outreach, health camps, antenatal and paediatric engagement, and CSR-linked programmes that build both goodwill and pipeline.
- Represent the brand in the hospital's social-impact reporting to investors, community, and government.
Team & operating rhythm
- Build and lead the marketing, BD, and front-office / patient-relations functions.
- Install a weekly growth review: leads, conversion, footfall, revenue by service line, spend efficiency.
- Partner with clinical leadership so patient experience and marketing promise stay aligned.
Success metrics
- OPD and IPD volume growth by service line, against target.
- Cost per lead and cost per admission, trending down.
- Deliveries, IVF cycles, and surgical volumes.
- Referral-sourced admissions as a share of total, growing.
- Lead-to-admission conversion rate.
- Online reputation (review volume, rating, GBP compliance) and organic visibility.
- Patient retention and reactivation from the CRM / automation stack.
Who you are
- 15+ years in sales and marketing, with hospital or multi-specialty healthcare experience strongly preferred. Maternity/paediatric or fertility exposure is a real advantage.
- You've carried a revenue number and hit it. You can read a P&L and defend marketing spend to a finance-minded board.
- You've built and run referral networks and empanelment, not just campaigns.
- You're fluent in performance marketing and comfortable managing agencies to hard numbers, and you know when to fire one.
- You're data-literate: you'll work off dashboards, CRM data, and HIS reports, and you expect your team to as well.
- You can hold both sides of the mandate: commercial growth and the reputation of a mission-led women's and children's institution.
- Comfortable being on-site in Dehradun and in the field with referral partners.
First 12 months
- Move at least the top two service lines to predictable, target-backed pipeline.
- Stand up a single source of truth for leads, conversion, and revenue by service line.
- Rebuild or replace the current agency arrangement against clear performance thresholds.
- Launch a structured referral and empanelment programme with measurable attribution.
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