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Role Description
The Field Sales Specialist is a full-time, on-site role based in Chennai and is responsible for driving sales of LiuGong Material Handling Equipment (MHE) across assigned territories.
The role involves identifying prospective customers, generating leads, conducting customer visits, understanding operational requirements, recommending suitable material handling solutions, and successfully closing sales. The Field Sales Specialist will work closely with customers from industries such as manufacturing, warehousing, logistics, automotive, FMCG, pharmaceuticals, engineering, construction, ports, and distribution.
The ideal candidate is self-driven, target-oriented, and comfortable working in the field while building long-term customer relationships.
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Key Responsibilities
Sales & Business Development
* Identify new business opportunities through field visits, cold calling, referrals, networking, and industrial area mapping.
* Generate qualified leads and convert prospects into customers.
* Conduct customer meetings to understand operational requirements and recommend suitable LiuGong MHE solutions.
* Promote the complete range of LiuGong forklifts, electric forklifts, diesel forklifts, lithium-ion forklifts, pallet trucks, stackers, reach trucks, and warehouse equipment.
* Achieve monthly, quarterly, and annual sales targets.
Customer Relationship Management
* Build and maintain strong relationships with existing and new customers.
* Ensure high customer satisfaction through timely follow-ups and professional communication.
* Handle customer queries, objections, and negotiations effectively.
* Identify repeat business and cross-selling opportunities.
Product Demonstration
* Schedule and conduct live equipment demonstrations at customer locations.
* Explain product features, specifications, applications, safety standards, and ROI.
* Coordinate trial demonstrations with service and operations teams.
Sales Process Management
* Prepare quotations, commercial proposals, and tender documents.
* Negotiate pricing, payment terms, and delivery schedules.
* Follow up consistently until order closure.
* Coordinate with finance for loan documentation, leasing, or payment processing when applicable.
Coordination
* Work closely with the service team for installations, commissioning, and after-sales support.
* Coordinate with spare parts and operations teams to ensure seamless customer experience.
* Monitor order execution from booking to delivery.
Reporting & Documentation
* Maintain accurate customer records using CRM software.
* Prepare daily call reports, weekly sales reports, and monthly business forecasts.
* Update pipeline status and sales opportunities regularly.
* Monitor competitor activities and market trends.
Market Development
* Develop new dealer and channel relationships where required.
* Participate in exhibitions, trade fairs, industrial events, and customer engagement programs.
* Increase brand awareness of LiuGong Material Handling Equipment within assigned territories.
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Qualifications
Required
* Bachelor’s Degree in Business Administration, Marketing, Mechanical Engineering, Industrial Engineering, or a related field.
* 1–2 years of experience in Field Sales, B2B Sales, Industrial Sales, Capital Equipment Sales, or Material Handling Equipment.
* Freshers with strong communication skills and a willingness to build a career in industrial sales may also apply.
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Preferred Experience
Experience in selling or handling products such as:
* Material Handling Equipment (MHE)
* Forklifts
* Warehouse Equipment
* Industrial Machinery
* Construction Equipment
* Commercial Vehicles
* Earthmoving Equipment
* Capital Goods
* Industrial Automation
* Logistics Solutions
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Required Skills
Sales Skills
* Lead Generation
* Prospecting
* Territory Sales
* Business Development
* B2B Sales
* Industrial Sales
* Negotiation
* Closing Sales
* Key Account Management
Communication Skills
* Excellent verbal and written communication
* Presentation skills
* Customer relationship management
* Active listening
* Professional negotiation
Technical Skills
* Basic understanding of warehouse operations
* Knowledge of forklifts and material handling equipment (preferred)
* Microsoft Excel, Word, PowerPoint
* CRM software
* Quotation preparation
Personal Attributes
* Self-motivated and target-driven
* Strong interpersonal skills
* Excellent problem-solving ability
* Customer-focused mindset
* Ability to work independently
* Positive attitude
* Time management skills
* Willingness to travel extensively within assigned territory
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Additional Requirements
* Valid two-wheeler or four-wheeler driving license.
* Willingness to travel across Chennai and surrounding districts.
* Ability to work in industrial environments, warehouses, manufacturing plants, and customer locations.
* Basic understanding of finance options such as equipment loans and leasing is an added advantage.
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What We Offer
* Competitive salary with attractive sales incentives.
* Performance-based bonuses.
* Career growth opportunities within the organization.
* Product and technical training from LiuGong.
* Professional sales training and continuous learning.
* Travel allowance and reimbursement as per company policy.
* Opportunity to work with one of the fastest-growing Material Handling Equipment brands.
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Preferred Industries
* Warehousing
* Manufacturing
* Logistics
* FMCG
* Automotive
* Pharmaceuticals
* Engineering
* Cement
* Steel
* Chemicals
* Paper
* Textiles
* Food Processing
* Ports & CFS
* E-commerce
* Retail Distribution
Click on Apply to know more.