Mobikasa
Website:
mobikasa.com
Job details:
Company Description
Mobikasa is a full-service global digital agency that helps ambitious brands translate digital investments into measurable business growth. Headquartered in Miami, the company delivers high-performance solutions and digital experiences that blend strategy, creativity, and engineering excellence. Since 2011, Mobikasa has partnered with growth-stage and enterprise clients to build scalable storefronts, custom applications, and results-driven marketing across industries including fashion, beauty, health, wellness, and government. Team members work in a collaborative environment where innovation, performance, and client success are at the core of everything we do.
Role Description
Mobikasa is seeking an experienced Email Marketing Specialist for a full-time hybrid role based in New Delhi. This role will be responsible for planning, executing, and optimizing email marketing campaigns that drive engagement, retention, and revenue for a diverse portfolio of clients.
The ideal candidate will have hands-on experience with email marketing platforms, customer segmentation, lifecycle marketing, automation workflows, and performance analysis. You will work closely with account managers, designers, content strategists, and digital marketing teams to deliver high-performing email campaigns that align with client goals and business objectives.
Key Responsibilities
- Develop and execute email marketing strategies across promotional, transactional, lifecycle, and retention campaigns.
- Build and manage automated customer journeys, including welcome series, abandoned cart flows, post-purchase campaigns, win-back sequences, and loyalty programs.
- Create audience segments based on customer behavior, demographics, engagement, and purchase history.
- Plan, schedule, and deploy email campaigns using platforms such as Klaviyo, Mailchimp, HubSpot, ActiveCampaign, or similar tools.
- Conduct A/B testing for subject lines, content, CTAs, send times, and audience segments to improve campaign performance.
- Monitor key email marketing KPIs, including open rates, click-through rates, conversion rates, revenue attribution, and unsubscribe rates.
- Optimize email deliverability, inbox placement, sender reputation, and list hygiene.
- Collaborate with design and content teams to create engaging email templates and compelling messaging.
- Analyze campaign performance and provide actionable recommendations to improve results.
- Ensure compliance with email marketing regulations and data privacy requirements, including CAN-SPAM, GDPR, and consent management best practices.
- Work closely with account management teams to align email strategies with broader digital marketing initiatives.
Qualifications
- Minimum 5 years of experience in Email Marketing, CRM Marketing, or Digital Marketing, preferably within an agency or multi-client environment.
- Strong expertise in email marketing platforms such as Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Salesforce Marketing Cloud, or similar tools.
- Proven experience building and managing automated email workflows and customer lifecycle campaigns.
- Strong understanding of audience segmentation, personalization, and behavioral targeting.
- Experience with A/B testing, campaign optimization, and conversion-focused email strategies.
- Proficiency in email marketing analytics and reporting, with the ability to translate data into actionable insights.
- Knowledge of email deliverability best practices, sender reputation management, and list hygiene.
- Experience working with CRM systems and customer data platforms.
- Excellent written and verbal communication skills.
- Strong attention to detail, project management, and organizational abilities.
- Experience in eCommerce email marketing and retention marketing is highly preferred.
Preferred Skills
- Hands-on experience with Shopify email ecosystems and eCommerce marketing.
- Familiarity with customer retention, loyalty, and lifecycle marketing strategies.
- Basic understanding of HTML/CSS for email template customization.
- Experience managing multiple client accounts simultaneously in an agency environment.
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