ABOUT INCRUITER
InCruiter is a fast-growing AI-powered Full Stack Interview Intelligence Platform helping organizations hire smarter and faster using automation and AI-driven intelligence. With six products spanning interviewing, assessment, and hiring automation, we’re redefining how companies recruit at scale.
InCruiter is a market leader and one of India’s Top 3 players in this segment, with a wide range of clients across domestic and international markets. Our major clientele includes some of the large enterprises and Startups like EXL, Welspun, Dentsu, Manhattan Associates, ArcelorMittal, Telstra, Siemens, and so on.
ROLE OVERVIEW
Position Name: Marketing Specialist
Experience : 1-4 years
We are looking for a Marketing Specialist who is eager to learn and contribute across the marketing lifecycle from research and positioning to campaign execution and content creation.
You will work closely with the Product, Sales, and Marketing teams to support brand building, go-to-market initiatives, and growth strategies.
EXCITED ABOUT YOUR TASKS?
● Support the team in Go-To-Market (GTM) activities for new features and product launches
● Assist in creating marketing content such as blogs, social media posts, email campaigns, and case studies
● Work on the Product research and develop product roadmap with the dev & product team.
● Conduct market research and competitor analysis to identify trends and opportunities
● Help define and refine product messaging and positioning
● Collaborate with Product and Sales teams to create pitch decks and sales collaterals
● Support execution of marketing campaigns across digital channels
● Assist in managing website content and SEO initiatives
● Track campaign performance and help derive basic insights and reports
● Participate in brainstorming sessions and contribute ideas for growth and brand building
WHAT WILL YOU NEED TO SUCCEED?
● 1–4 year of experience or prior internship in Marketing / Product Marketing / Growth
● Strong interest in SaaS / B2B / AI-driven products
● Basic understanding of marketing concepts (GTM, branding, funnels)
● Good communication and content writing skills
● Ability to learn fast and work in a fast-paced startup environment
● Familiarity with tools like Canva, Notion, Google Analytics, or social platforms is a plus
WHY JOIN INCRUITER?
● Be part of a fast-growing AI-first HR Tech company transforming the future of hiring.
● Opportunity to work on global SEO and organic growth initiatives.
● High-growth environment with ownership and leadership exposure.
● Work closely with product, content, and marketing leadership teams.
● Competitive compensation along with attractive growth opportunities.
