Website:
11sevengroup.com
Job details:
Planout Group is looking for an Ecommerce Content Intern who has a strong command of written English and an interest in understanding how product content influences customer buying decisions on ecommerce marketplaces.
The intern will work on creating and optimizing Product Titles, Bullet Points, Product Descriptions, Keywords, and Marketplace Content for platforms such as Amazon, Flipkart, Myntra, Nykaa, Blinkit, Zepto, Swiggy Instamart and other ecommerce marketplaces.
This role is ideal for someone who enjoys writing, researching products, understanding customers, and converting product features into clear and compelling selling points.
You will work closely with our Ecommerce, Marketplace and Creative teams to understand how high-performing product listings are built.
What You Will Learn
- How to formulate SEO-friendly and conversion-focused Product Titles
- How to write effective Product Bullet Points highlighting features, benefits and USPs
- How to create compelling Product Descriptions according to different brand tones and categories
- How to conduct keyword research for ecommerce marketplaces
- How to understand customer search behaviour and purchase intent
- How to study competitor listings and identify opportunities to improve content
- How product content differs across Amazon, Flipkart, Myntra, Nykaa, Quick Commerce and other marketplaces
- How to convert technical product information into simple, customer-friendly communication
- How to identify and communicate a product's USP, features, benefits and differentiators
- Basics of Amazon SEO and marketplace search optimization
- How to structure content to improve click-through rate and conversion rate
- How to work with designers and marketplace teams for product images, infographics and A+ Content
- How leading ecommerce brands position and communicate their products online
- How to use AI tools intelligently for research, ideation and content optimization while maintaining content quality and accuracy
You will get exposure to working across multiple brands, categories and ecommerce platforms, giving you practical experience in how ecommerce content is created at scale.
Requirements
- Graduate / Final-year student from English, Journalism, Mass Communication, Marketing, Commerce, Business or a related field
- Strong command of written English
- Good grammar, vocabulary and attention to detail
- Ability to understand a product and explain its benefits in simple and persuasive language
- Basic understanding of ecommerce platforms such as Amazon and Flipkart
- Strong research skills and ability to study competitors
- Ability to differentiate between Product Features and Customer Benefits
- Comfortable working with Excel / Google Sheets and Google Docs
- Basic understanding of keywords and SEO would be an advantage
- Familiarity with tools such as ChatGPT or other AI content tools is preferred
- Ability to work on multiple products and categories while maintaining accuracy
- Curious, detail-oriented and willing to learn
- Ability to take feedback and continuously improve content
Company: Planout Group Private Limited
Role: Ecommerce Content Intern
Location: Noida
Department: Ecommerce / Marketplace Management
Employment Type: Internship
Who Should Apply?
You will be a good fit if you enjoy writing, ecommerce, understanding products, studying competitors and figuring out what makes customers click and buy.
- This is not just a content-writing internship. You will learn how content, SEO, customer psychology and ecommerce strategy work together to improve a product's performance on marketplaces.
Company Description Planout Group, previously known as 11 Seven Group, was founded in 2021 to help businesses and D2C brands grow online using the founders’ 12+ years of experience at leading ecommerce companies and consumer brands. The team has grown its client base from zero to over 50 brands by simplifying complex ecommerce concepts into clear, actionable strategies that drive business growth. Planout Group provides innovative solutions for online marketplace challenges and tailors strategies to the unique needs, goals, and challenges of each brand. With deep expertise across platforms such as Amazon, Flipkart, Jiomart, Myntra, and Nykaa, the company focuses on measurable results in areas like pricing management, order processing, warehouse management, ads, account management, and cataloging.
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