IAssess Consultants LLP
Website:
iassess.in
Job details:
Role Overview
We are looking for a results-driven Performance Marketing Executive/Manager to plan, execute, and optimize paid digital marketing campaigns across multiple channels. The ideal candidate should have strong analytical skills, hands-on experience with ad platforms, and a data-driven mindset to improve ROI and customer acquisition. Prior experience in the
Fashion/Retail industry is mandatory.
Duties & Responsibilities
- Plan and execute paid campaigns across: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other performance channels.
- Manage campaign budgets and optimize CPC, CPL, CAC, ROAS, and ROI.
- Monitor and analyze performance using Google Analytics, Google Tag Manager, Meta Business Manager, and reporting dashboards.
- Create A/B tests for ad creatives, landing pages, audience segments, and ad copies.
- Conduct audience targeting, keyword research, and competitor analysis.
- Coordinate with design and content teams for campaign creatives.
- Generate weekly/monthly performance reports with actionable insights. Track conversions, attribution models, and funnel performance.
- Stay updated with latest digital marketing trends and platform updates.
Hiring Competencies
Qualification, Mandate Knowledge & Skills
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
- Bachelor’s degree in Marketing, Business, or related field.
- 1–5 years of experience in performance/digital marketing.
- Mandatory experience in Fashion/Retail industry.
Strong Knowledge
- PPC advertising, paid social campaigns, conversion optimization, retargeting strategies.
- Hands-on experience with Google Ads, Google Analytics, Google Tag Manager, Meta Ads Manager.
- Understanding of SEO basics, landing page optimization, marketing funnels, attribution tracking.
Additional Knowledge & Skills
- Certifications in Google Ads, Meta Blueprint.
- KPIs: Lead generation, customer acquisition, ROAS improvement, conversion rate optimization, revenue growth through paid campaigns.
Skills: a/b tests,paid marketing,google tag manager,google ads,meta blueprint,ad creatives,digital marketing,ad copies,cpc,keyword research,retail,google adsense,roas,meta ads,performance marketing,lead generation,cpl,fashion,competitor analysis,meta business manager,landing pages,campaigns,performance reports,linkedin ads,customer acquisition,cac,e-com marketing,roi,audience segments,google analytics,paid campaigns,paid digital marketing,campaign budgets,youtube ads
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