Website:
urbanfleettech.com
Job details:
Marketing Executive — Content & Social Media
CarBounty (urbanFleet Technology Pvt Ltd) · Gurugram, Haryana · On-site · Full-time
About CarBounty
CarBounty is a Gurgaon-based verified-buyer marketplace changing how India buys new cars. Instead of buyers running showroom to showroom collecting quotations, they tell us their exact car — and authorised dealers send complete private offers directly to them, at home. The buyer chooses the winning offer, and every car is independently inspected before delivery.
We are DPIIT-recognised, live in Gurgaon with authorised dealer partners across five major brands, and backed by a founding team that believes car buying should feel exciting — not exhausting.
We're now hiring our first in-house Marketing Executive to own day-to-day content and social presence as we scale.
The Role
You'll be the engine of CarBounty's daily content and social media operation — creating, editing, publishing and engaging across every platform where our buyers spend time. You'll work directly with the founder and alongside our production vendors, which means your ideas ship within days, not quarters.
This is a role for someone who wants ownership early: your reels, your captions, and your community replies will be the brand's public voice in its most important growth phase.
Key Responsibilities
Content Creation (40%)
- Ideate and produce reels, carousels, stories and static posts for Instagram, Facebook, YouTube Shorts and LinkedIn
- Write captions and hooks in natural Hinglish — the way Gurgaon actually talks, not brand-speak
- Adapt one idea across formats: a reel becomes a story, a carousel, a YouTube Short
- Maintain a rolling 2-week content calendar aligned with campaigns and launches
Video Production & Editing (25%)
- Shoot short-form video on phone/camera: product explainers, founder clips, dealer visits, event coverage
- Edit end-to-end in CapCut / Premiere Pro / DaVinci Resolve — cuts, captions, music, hooks in the first 2 seconds
- Turn around same-day edits for time-sensitive content (launches, festivals, trending formats)
- Create video/Creatives with the help of AI.
Social Media Management (20%)
- Own publishing across all platforms: scheduling, posting times, hashtags, cross-platform adaptation
- Monitor comments, DMs and mentions daily; keep response times under 4 business hours
- Run comment-to-DM automation flows (ManyChat or similar) and keep them updated
- Track platform analytics weekly — reach, saves, shares, DMs started — and feed learnings back into the calendar
Customer & Community Interaction (15%)
- Respond to buyer queries in DMs and comments; guide genuine leads to the platform
- Escalate serious buyer conversations to the support team with context
- Engage Gurgaon community pages and local conversations authentically
- Support influencer and creator collaborations: briefs, coordination, content review
What Success Looks Like in 90 Days
- Content calendar runs without daily founder input
- Every platform active on schedule, with engagement trending up month-on-month
- DM and comment response SLA consistently met
- At least 2–3 content formats you've personally created showing repeatable performance
Who You Are
- 1–3 years in social media, content creation or digital marketing (agency or startup background preferred); exceptional freshers with a strong portfolio will absolutely be considered
- A portfolio of short-form video you've personally shot and edited — this is non-negotiable
- Fluent Hinglish writing; you can shift from a meme caption to a professional LinkedIn post in the same hour
- Comfortable on camera when needed, and directing others on camera
- Organised enough to run a multi-platform calendar solo; hungry enough to want to
- Bonus points: automotive enthusiasm, Meta Ads Manager exposure, ManyChat/Buffer/Hootsuite familiarity, basic design (Canva/Figma)
What We Offer
- A founding-team seat at a live product in one of India's largest consumer categories
- Direct access to the founder — decisions in hours, content shipped in days
- Real ownership of a brand's public voice from day one
- Competitive salary based on experience, with growth tied directly to the company's trajectory
- Office at Omaxe Celebration Mall, Sector 48, Sohna Road — at the centre of the market we serve
How to Apply
Send the following to admin@carbounty.com with subject line "Marketing Executive — [Your Name]":
- Your resume
- 3 links to content you have personally created (reels strongly preferred — tell us your exact role in each)
- Two lines on a car-buying content idea you'd make for us
- Applications without content links will not be reviewed.
Click on Apply to know more.