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Job Description
We are looking for a Digital Marketing Manager with 5–10 years of experience to lead and optimize our digital acquisition, performance marketing, analytics, and marketing automation initiatives.
The ideal candidate should have strong hands-on expertise in paid media, campaign optimization, tracking & attribution, marketing analytics, reporting, budget management, and conversion optimization. The candidate should be comfortable working with data, identifying growth opportunities, and translating marketing performance into measurable business outcomes.
Experience in team handling, CRM/MarTech implementation, and the financial services industry will be an added advantage.
Key Responsibilities
Develop and execute performance and growth marketing strategies aligned with business and revenue objectives.
Plan, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and other relevant digital platforms.
Own marketing budgets, campaign allocation, forecasting, and performance optimization.
Monitor and improve key performance metrics including ROAS, ROI, CAC, CPL, CPA, conversion rates, and lead quality.
Build and optimize full-funnel customer acquisition journeys, from awareness and lead generation to conversion and retention.
Implement and maintain conversion tracking, UTM structures, attribution, and analytics frameworks.
Analyze campaign, funnel, customer, and revenue data to identify optimization and growth opportunities.
Develop performance dashboards, MIS, and management reports using analytics and BI tools.
Work closely with sales and business teams to improve lead quality, lead-to-customer conversion, and revenue attribution.
Drive CRO, A/B testing, landing-page optimization, audience segmentation, and retargeting initiatives.
Manage and optimize CRM, lifecycle marketing, marketing automation, email, WhatsApp, and lead-nurturing workflows.
Evaluate and leverage emerging MarTech, AI, automation, and productivity tools to improve marketing efficiency.
Lead, mentor, and manage the digital marketing team, where applicable.
Stay updated with changes in digital advertising platforms, analytics, attribution, automation, and marketing technology.
Skills Required
- Core Marketing
- Performance Marketing
- Growth Marketing
- Paid Media Strategy
- Campaign Optimization
- Customer Acquisition
- Funnel Optimization
- Conversion Rate Optimization (CRO)
- Lifecycle Marketing
- Audience Segmentation & Retargeting
- Analytics & Measurement
- Marketing Analytics
- Business Intelligence
- Marketing Attribution
- Conversion Tracking
- Funnel Analytics
- Revenue & Pipeline Attribution
- A/B Testing & Experimentation
- Data-driven Decision Making
- Automation & MarTech
- CRM Automation
- Marketing Automation
- MarTech
- Workflow Automation
- Lead Scoring & NurturingA
- Email & WhatsApp Automation
- AI & Prompt Engineering
- Business & Financial Understanding
- Budget Management
- CAC & LTV
- ROAS & ROI
- CPL & CPA
- Conversion Rate Analysis
- Cohort Analysis
- Marketing Forecasting
- Lead Quality & Revenue Optimization
- Hands-on Experience
- The candidate should have hands-on experience with:
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4
- Google Tag Manager (GTM)
- Looker Studio
- Zoho CRM / Salesforce
- Conversion & Event Tracking
- UTM & Campaign Tracking
- Retargeting & Remarketing
- Funnel Analytics
- A/B Testing
- Landing Page Optimization
- Performance Reporting & Dashboards
Key Metrics & Concepts
The candidate should be comfortable understanding and working with:
CAC | LTV | ROAS | ROI | CPL | CPA | CTR | CPC | CPM | Conversion Rate | Lead-to-Customer Rate | Funnel Drop-off | Attribution Models | Cohort Analysis | Revenue Attribution | Marketing Forecasting
Preferred / Good to Have
5–10 years of relevant digital/performance marketing experience
Prior team handling or people management experience
Experience working with CRM and MarTech ecosystems
Experience in financial services, fintech, banking, investments, insurance, or related industries
Understanding of financial products and customer acquisition journeys
Strong analytical and problem-solving skills
Ability to communicate marketing performance and insights to senior management
Experience using AI tools and automation to improve marketing productivity and efficiency
Click on Apply to know more.
