WTF Gyms
Website:
wtfgyms.com
Company:
https://www.linkedin.com/company/wtfgyms
Seniority: Mid-Senior level
Industries: Wellness and Fitness Services
Job details:
ABOUT WTF
WTF is building an integrated fitness and wellness platform across gyms, technology, consumer products and digital memberships. This role works directly with the founder and owns the paid-growth engine across EVRYDAY Supplements, EVRYDAY Marketplace, the WTF app and additional consumer verticals.
THE MANDATE
This is a hands-on execution role—not an agency-management, reporting or delegation-only position.
You will be expected to:
• Scale EVRYDAY Supplements toward ₹100Cr in contribution-positive digital revenue.
• Build the EVRYDAY Marketplace toward ₹200Cr.
• Drive WTF app memberships, subscriptions, renewals and repeat purchases.
• Build an operating system that can be reused across multiple WTF consumer businesses.
We already run 5,000+ ads and can produce new creative in 24–48 hours. Your job is to turn that velocity into profitable website and app transactions.
WHAT YOU WILL PERSONALLY OWN
• Meta and Google account structure, bidding, audiences, feeds, budgets and scaling.
• Creative-test architecture: hooks, formats, offer testing, fatigue detection and iteration.
• Website/D2C revenue: purchase funnels, CRO, landing pages, AOV, RTO/refunds and contribution margin.
• App growth: MMP/events, install-to-paid conversion, subscriptions, renewals and retention.
• Measurement: GA4, GTM, CAPI, attribution, CAC, MER, ROAS, LTV and incrementality.
• Lifecycle: CRM, email, WhatsApp, win-backs, repeat purchase and churn reduction.
• AI-native workflows for creative production, analysis, anomaly detection and reporting.
NON-NEGOTIABLES
• You have personally operated both Meta Ads and Google Ads.
• Your primary outcome has been paid website/app purchases—not merely leads.
• You can defend spend, net revenue, CAC, MER/ROAS, contribution and retention numbers.
• You know what changed because of your own actions.
• You are currently based in Delhi NCR and can work full-time, six days a week from Noida.
• You can bring a non-confidential, redacted or independently recreated work artifact to a live assessment.
STRONG SIGNALS
• Scaled an Indian D2C, ecommerce, marketplace, subscription or consumer-app business.
• Operated meaningful monthly budgets while protecting contribution economics.
• Built GA4/GTM/CAPI/MMP instrumentation and used it to make decisions.
• Improved creative velocity, landing-page conversion, repeat rate or renewal economics.
• Built AI workflows used in real campaign operations.
THIS ROLE IS NOT FOR
• Lead-generation-only marketers.
• Agency account managers who did not personally operate the accounts.
• Managers who only reviewed dashboards or delegated execution.
• Brand-only, social-media-only or reporting-only profiles.
• Candidates unwilling to work on-site in Noida.
FIRST 90 DAYS
• Audit and rebuild acquisition, measurement and lifecycle systems.
• Establish daily and weekly spend-to-net-sales and contribution reporting.
• Launch a disciplined creative and landing-page test system.
• Improve paid purchase conversion, CAC/MER and repeat revenue.
• Build the junior execution team around the proven operating model.
SELECTION PROCESS
1. Written evidence screen.
2. Live account/funnel/measurement exercise using non-confidential or recreated data.
3. Founder operating discussion.
4. Reference and claim verification.
TO APPLY
Your CV is not enough. Be ready to provide:
• Three website/app revenue wins with spend, net sales and unit economics.
• Largest monthly Meta and Google budgets personally operated.
• Exact account/funnel changes you made.
• Attribution and lifecycle stack.
• One AI workflow used in production.
• Current NCR location, notice period and compensation.
• One real, non-confidential operating artifact.
We hire operators on proof of execution.
Click on Apply to know more.