The Pephouse
Website:
thepephouse.com
Job details:
Company Description The Pephouse is a growing organization focused on delivering high-quality products and services to customers in the Greater Kolkata Area and beyond. The company values creativity, data-driven decision-making, and strong customer engagement in all its initiatives. Team members are encouraged to collaborate across functions to build effective marketing and communication strategies. The Pephouse offers an environment where individuals can contribute ideas, learn continuously, and help shape the brand’s presence in both digital and local markets.
Role Description This is a full-time, on-site role for a Digital Marketing Executive based in the Greater Kolkata Area. The Digital Marketing Executive will plan and execute digital marketing campaigns across social media, search, and other online channels to increase brand awareness and customer engagement. Daily responsibilities include managing social media accounts, creating and optimizing web content, monitoring web analytics, and coordinating with internal teams for campaign assets and messaging. The role also involves tracking performance metrics, preparing reports, and making recommendations to improve campaign effectiveness and return on investment. The Digital Marketing Executive will collaborate with marketing and sales teams to ensure consistency of brand communication and support broader business goals.
Qualifications
- Candidates should possess skills in Marketing and Communication to plan campaigns, craft clear messages, and engage target audiences effectively.
- Candidates should possess skills in Social Media Marketing to manage platforms, create posts, and optimize content for reach and engagement.
- Candidates should possess skills in Web Content Writing to produce concise, accurate, and compelling copy for websites, blogs, and digital assets.
- Candidates should possess skills in Web Analytics to track performance, interpret data, and adjust strategies based on insights.
- Strong written and verbal communication skills, with attention to detail and brand consistency.
- Ability to work collaboratively in an on-site team environment and manage multiple projects and deadlines.
- Familiarity with digital marketing tools and platforms (e.g., social media management tools, Google Analytics, basic SEO concepts) is beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience is preferred.
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