Website:
tripbuddy.online
Job details:
Company Description Trip Buddy LLC is an online travel agency that helps travelers book flights with confidence and less stress. The team provides practical, personalized support for flight search, booking, itinerary changes, cancellations, seat selections, and travel-related questions. Trip Buddy focuses on clear communication, responsive service, and reliable assistance, including dedicated support for seniors and travelers needing additional help. The company also coordinates wheelchair assistance and offers guidance during flight disruptions to ensure a smoother travel experience. Trip Buddy serves a wide range of travelers, from family and leisure trips to business and international journeys, all through a convenient online platform and human support.
Role Description This is a full-time, on-site Google Ads role based in the Greater Kolkata Area. The Google Ads Specialist will plan, create, and manage paid search campaigns to drive qualified traffic and bookings for Trip Buddy’s travel services. Day-to-day tasks include keyword research, ad copy creation, campaign setup, bid and budget management, performance monitoring, and optimization for conversion and ROI. The role involves analyzing campaign data, preparing regular performance reports, conducting A/B tests on ads and landing pages, and collaborating with marketing and operations teams to align campaigns with business goals. The specialist will also stay current with Google Ads best practices and travel industry trends to continuously improve campaign effectiveness.
Qualifications
- Candidates should possess skills in Google Ads campaign setup, keyword research, and bid management.
- Candidates should possess skills in ad copywriting, A/B testing, and landing page optimization.
- Candidates should possess skills in performance analysis, conversion tracking, and use of Google Analytics or similar tools.
- Candidates should possess skills in digital marketing fundamentals, including SEM, basic SEO principles, and remarketing strategies.
- Candidates should possess skills in spreadsheet and reporting tools to track metrics such as CTR, CPC, CPA, and ROAS.
- Relevant experience managing Google Ads for e-commerce, travel, or service-based businesses is beneficial.
- A bachelor’s degree in marketing, business, analytics, or a related field is preferred but equivalent practical experience is also valued.
- Strong analytical thinking, attention to detail, and the ability to work collaboratively in an on-site environment are important.
- Comfort communicating in English with clear written and verbal skills to coordinate with internal teams and management.
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