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Job details:
Job description:
We are looking for a creative and results-driven Digital Marketing Specialist with at least 1 year of hands-on experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should have experience in Google Ads, Meta Ads, SEO, social media marketing, with a passion for driving online growth and generating quality leads.
Key Responsibilities:
- Plan, create, and manage digital marketing campaigns across Google, Meta (Facebook & Instagram) and other online platforms.
- Create and optimize Google Ads campaigns (Search, YouTube, etc.).
- Manage Meta Ads campaigns for lead generation, engagement, and brand awareness.
- Perform keyword research, competitor analysis, and campaign optimization.
- Monitor campaign performance and improve ROI through data-driven strategies.
- Implement and monitor SEO (On-page & Off-page) best practices.
- Schedule and publish images & videos across social media platforms.
- Track website traffic and campaign performance using Google Analytics 4 (GA4) and Google Search Console.
- Generate weekly and monthly performance reports with actionable insights.
- Coordinate with graphic designers, content writers, and video editors for campaign creatives.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
Required Skills:
- Minimum 1 year of experience in Digital Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Basic knowledge of SEO, Google Analytics 4 (GA4), and Google Search Console.
- Knowledge of social media marketing and content planning.
- Experience with keyword research tools and campaign optimization.
- Strong analytical and problem-solving skills.
- Good time management and ability to handle multiple projects.
Preferred Skills:
- Knowledge of Google Tag Manager and conversion tracking.
- Understanding of AI tools for content creation and marketing automation.
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