Website:
calsoftgroup.com
Job details:
We’re Hiring: Digital Marketing Executive
Location: Perungudi, Chennai
Work Mode: Work from Office
Employment: Full-time
Experience: Minimum 1 year
Company: California Software Company Limited (Calsoft)
We are looking for a creative and performance-driven Digital Marketing Executive to join our marketing team and support the growth of our SaaS, CRM and AI-enabled products.
Key Responsibilities:
• Plan and execute campaigns across Google Ads, Meta Ads and LinkedIn
• Generate qualified leads through paid and organic channels
• Monitor and improve CPL, CTR, conversion rate and ROAS
• Manage social media pages and content calendars
• Coordinate the creation of posts, reels and ad creatives
• Perform keyword research, SEO and competitor analysis
• Track website traffic and conversions using Google Analytics and Google Tag Manager
• Prepare weekly and monthly campaign performance reports
• Work closely with the sales team to monitor lead quality and conversions
• Support email, WhatsApp, webinar and product marketing campaigns
Required Skills:
• Minimum one year of hands-on digital marketing experience
• Working knowledge of Google Ads and Meta Ads Manager
• Understanding of SEO, social media and content marketing
• Familiarity with Google Analytics and Google Tag Manager
• Strong analytical and communication skills
• Experience in lead-generation campaigns is preferred
• SaaS, CRM or technology marketing experience will be an advantage
If you are passionate about digital marketing, campaign performance and business growth, we would be happy to hear from you.
Interested candidates can share their resume at: hr@calsoftgroup.com
Please mention “Digital Marketing Executive – Chennai” in the subject line.
Click on Apply to know more.