H-cura
Website:
h-cura.com
Job details:
H CURA CLINIC
Industry: Healthcare – Hair, Skin, Dental & Homeopathy
Department: Digital Marketing
Designation: Senior Executive / Assistant Manager – Digital Marketing
Employment Type: Full-Time
Reporting To: Head / Vice President – Marketing
Job Summary
H-Cura is looking for a performance-driven Senior Executive / Assistant Manager – Digital Marketing to manage and scale digital patient acquisition across multiple clinic locations.
The candidate will be responsible for Meta Ads, Google Ads, lead generation, campaign optimization, social media marketing, SEO coordination, landing pages, analytics and branch-wise digital performance. The role requires strong ownership of marketing budgets and measurable outcomes such as qualified leads, appointments, patient walk-ins, conversions and ROI.
Key Roles & Responsibilities
- Plan, execute and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Manage campaigns for H-Cura's Hair, Skin/Aesthetic, Dental and Homeopathy verticals.
- Create and manage Lead Generation, WhatsApp, Website Conversion, Search, Display, Remarketing and Video campaigns.
- Develop branch-wise and service-wise digital marketing strategies based on monthly business targets.
- Manage daily and monthly advertising budgets and ensure efficient utilization.
- Continuously monitor CPL, CPC, CTR, CPM, Conversion Rate, Cost per Walk-In, CAC and ROAS/ROI.
- Improve lead quality through better targeting, campaign structure, audience segmentation, creatives and lead forms.
- Build and test custom audiences, lookalike audiences, retargeting audiences and location-based targeting.
- Conduct regular A/B testing of creatives, ad copy, offers, audiences, landing pages and campaign objectives.
- Identify underperforming campaigns quickly and take corrective actions.
- Scale high-performing campaigns while maintaining lead quality and acquisition costs.
- Conduct keyword research and manage Google Search campaigns, including negative keywords, bidding and search-term optimization.
- Coordinate with designers, video editors, content creators and doctors to develop effective digital creatives and video advertisements.
- Prepare creative briefs based on campaign objectives and audience insights.
- Work closely with the Telecalling, Clinic Operations and Business teams to track leads from enquiry to appointment, walk-in and conversion.
- Monitor lead response time and identify gaps between digital lead generation and clinic-level conversion.
- Coordinate branch-wise marketing requirements and support campaigns for new clinic launches.
- Manage and optimize Google Business Profiles and support local SEO initiatives.
- Coordinate website SEO, content optimization, landing-page improvements and technical requirements with relevant teams/agencies.
- Implement and monitor tracking through Meta Pixel, Conversions API, Google Analytics 4, Google Tag Manager and Google Ads conversion tracking.
- Maintain accurate campaign tracking through UTM parameters and other attribution methods.
- Analyze competitor advertising, offers, creative strategies and digital presence.
- Stay updated on Meta and Google advertising policies, algorithm changes and emerging digital marketing trends.
- Prepare daily, weekly and monthly performance reports for management.
- Maintain branch-wise dashboards covering Spend, Leads, CPL, Appointments, Walk-Ins, Conversions, Revenue and ROI.
- Support management in preparing monthly digital marketing budgets and patient acquisition plans.
Key Performance Indicators – KPIs
The candidate's performance will be measured primarily on:
Qualified Leads → Appointments → Walk-Ins → Conversions → Revenue
Key KPIs will include monthly lead volume, Cost Per Lead (CPL), lead quality, Cost Per Walk-In, Cost Per Acquisition (CPA/CAC), lead-to-walk-in percentage, campaign conversion rate, ROAS/ROI, branch-wise target achievement and advertising budget efficiency.
Required Skills
The candidate should have strong hands-on knowledge of:
Meta Ads Manager | Google Ads | GA4 | Google Tag Manager | Meta Pixel/CAPI | Lead Generation | Performance Marketing | Remarketing | SEO Basics | Google Business Profile | Landing Page Optimization | Excel/Google Sheets | Marketing Analytics & Reporting
Knowledge of CRM/lead-management systems, Looker Studio and marketing automation tools will be an added advantage.
Qualification & Experience
Education: Bachelor's Degree in Marketing, Business, Communications or related discipline. MBA / Digital Marketing certification is preferred.
Senior Executive: Minimum 2–4 years of hands-on digital/performance marketing experience.
Assistant Manager: Minimum 4–6 years of relevant experience with proven responsibility for campaign budgets, lead generation and team/agency coordination.
Experience in Healthcare, Hospitals, Clinics, Aesthetic, Hair, Skin, Dental, Wellness or other lead-generation-driven industries will be highly preferred.
Preferred Candidate Profile
We are looking for someone who is analytical, performance-oriented and highly accountable for numbers. The candidate should not focus only on generating leads; they must understand the complete patient acquisition funnel and continuously work toward improving lead quality, clinic walk-ins, patient conversions and revenue.
The candidate should be comfortable managing multiple branches, multiple service verticals and multiple campaigns simultaneously, while coordinating effectively with clinical, operations, telecalling and creative teams.
Career Growth
Based on performance and leadership capabilities, the role provides growth opportunities toward Digital Marketing Manager / Performance Marketing Manager / Digital Marketing Head positions as H-Cura continues to expand.
How to Apply
Contact Person: Mr. Manjunath Asst.Manager (HR)
Contact Number: 7411565328
Click on Apply to know more.
