Website:
hobfitwellness.com
Job details:
Company Description Hobfit is a tech-enabled health platform focused on reimagining women’s health through science-backed medical care, AI-powered workouts, and habit-based coaching. The platform helps users manage weight loss, PCOS, thyroid, blood pressure, fatigue, hormonal imbalances, and gynecological concerns through personalized care, tailored movement, and culturally relevant nutrition. Hobfit supports over 500,000 users across more than five countries, with a network of 500+ doctors and dieticians and 100+ certified coaches. Its features include AI-driven home workouts, lab test integrations, biomarker-based personalization, calorie and period tracking, and community-based support. The company is committed to addressing root causes rather than symptoms, helping individuals build sustainable, long-term health outcomes.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Faridabad. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across channels to increase brand awareness, user acquisition, and engagement for Hobfit’s health platform. Day-to-day tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and reporting on key metrics. The role also involves using web and app analytics to identify trends, refine targeting, and improve conversion rates, as well as collaborating with content, product, and design teams to ensure cohesive messaging. The specialist will stay current with digital marketing best practices and emerging tools relevant to health-tech and consumer wellness.
Qualifications
- Candidates should possess skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
- Candidates should possess skills in Social Media Marketing, including content scheduling, community management, and engagement growth.
- Candidates should possess skills in Web Analytics, including tracking, reporting, and data-driven performance improvement.
- Candidates should possess strong Communication skills, including clear written and verbal communication and cross-functional collaboration.
- Experience with performance marketing tools (e.g., Google Ads, Meta Ads), SEO/ASO, and marketing automation is beneficial.
- Familiarity with health-tech, consumer wellness, or B2C apps and an ability to understand user journeys and behavior is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Faridabad, manage multiple campaigns simultaneously, and deliver results in a fast-paced environment.
**** If you have prior experience in working in D2C brand is a add-on
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