Website:
lingayasvidyapeeth.edu.in
Job details:
Job Description – Digital Marketing Specialist
Position: Digital Marketing Specialist
Department: Branding & Marketing
Organization: Lingaya’s Vidyapeeth, Deemed-to-be University
Location: Faridabad, Haryana
Experience: 4–8 Years
Industry Preference: Education / Higher Education / EdTech background preferred
About the Role
Lingaya’s Vidyapeeth is looking for a creative, data-driven, and result-oriented Digital Marketing Specialist to strengthen the university’s digital presence, brand visibility, student engagement, and admissions-focused marketing initiatives.
The ideal candidate should have hands-on experience in digital marketing, social media, paid advertising, SEO, content marketing, lead generation, and analytics, preferably within the education or higher education sector.
Key Responsibilities1. Digital Marketing Strategy
- Develop and execute digital marketing strategies aligned with university branding and admission objectives.
- Plan campaigns for UG, PG, Ph.D. and other academic programmes.
- Develop student-focused digital campaigns for different schools and departments.
- Identify new digital channels and opportunities to improve reach and engagement.
- emerging formats.
- Experience in working on CRM like Leadsquared, Merito, Salesforce, etc. and additional integrations.
2. Paid Advertising & Lead Generation
- Plan, execute and optimize campaigns on Google Ads, Meta Ads and other relevant advertising platforms.
- Develop campaigns focused on student admissions and enquiry generation.
- Monitor CPL, CTR, conversion rate, ROAS and overall campaign performance.
- Coordinate with the admissions/counselling team for effective lead follow-up and conversion.
- Prepare regular performance reports and recommend optimization strategies.
3. SEO & Website Marketing
- Implement on-page and off-page SEO strategies to improve university website visibility.
- Conduct keyword research related to courses, colleges, universities and admissions.
- Optimize landing pages, blogs, course pages and other website content.
- Monitor website traffic, rankings, conversions and user behaviour using analytics tools.
- Coordinate with web developers and content teams for website improvements.
4. Content Marketing
- Develop content strategies for blogs, website pages, social media and digital campaigns.
- Coordinate with graphic designers, video editors and content writers to produce high-quality digital creatives.
- Promote university achievements, student success stories, alumni stories, placements, events and academic activities.
- Ensure all digital content follows the university's brand guidelines.
6. Analytics & Reporting
- Track and analyze digital marketing KPIs and campaign performance.
- Prepare weekly/monthly digital marketing reports.
- Use data to identify high-performing campaigns, audiences and channels.
- Provide actionable recommendations to improve digital performance and admissions enquiries.
7. Social Media Marketing
- Manage and grow the university's presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Develop monthly social media calendars and campaign plans.
- Create engaging content around admissions, courses, student achievements, events, placements, faculty achievements, campus life and university initiatives.
- Monitor trends and implement relevant social media formats, including Reels, Shorts, Stories and other
8. Education Industry Marketing
- Understand the student decision-making journey and higher-education marketing landscape.
- Monitor competitors and digital campaigns of universities, colleges and EdTech companies.
- Develop campaigns based on student, parent and education-market trends.
- Promote the university's diverse schools, programmes, placements, campus life and academic strengths.
Lingaya’s Vidyapeeth currently has multiple academic schools spanning areas such as Engineering & Technology, Pharmacy, Law, Commerce & Management, Computer Applications, Education, Humanities & Social Sciences, Architecture, Agriculture, Fashion Design, Nursing and others, making cross-school digital campaign management an important part of the role.
Required Skills
- Strong knowledge of Digital Marketing
- Google Ads and Meta Ads
- SEO and SEM
- Social Media Marketing
- Lead Generation
- Content Marketing
- Google Analytics / GA4
- Google Search Console
- Social Media Analytics
- Keyword Research
- Email Marketing
- Conversion Rate Optimization
- Basic understanding of CRM and lead-management systems
- Strong communication and copywriting skills
- Ability to analyze campaign data and generate reports
- Knowledge of Canva or basic graphic-design tools is an advantage
- Basic understanding of AI tools for content creation and digital marketing is preferred
Preferred Qualifications
- Bachelor's/Master's degree in Marketing, Digital Marketing, Mass Communication, Management, or a related field.
- 4–8 years of relevant experience in digital marketing.
- Candidates with experience in universities, colleges, schools, EdTech companies or other education-sector organizations will be preferred.
- Proven experience in running admission-focused digital campaigns will be an added advantage.
Key Performance Indicators (KPIs)
- Quality and volume of admission enquiries/leads
- Cost Per Lead (CPL)
- Website traffic and organic growth
- Search engine rankings
- Social media reach, engagement and follower growth
- Paid campaign ROI/ROAS
- Landing-page conversion rate
- Lead-to-admission conversion contribution
- Overall digital brand visibility
Ideal Candidate
The ideal candidate should be creative, analytical, proactive and comfortable working in a fast-paced education environment. The candidate should understand that university digital marketing is not only about generating traffic but also about building trust, credibility, student engagement and quality admissions leads.
Interested candidate mail your resume at- eshakapoor@lingayasvidyapeeth.edu.in
head.hr@lingayasvidyapeeth.edu.in
Click on Apply to know more.
