Infotattva Business Solutions OPC Private Limited
Company:
https://www.linkedin.com/company/infotattva-business-solutions-opc-private-limited
Seniority: Mid-Senior level
Industries: Marketing Services
Job details:
Company Description Infotattva Business Solutions OPC Private Limited provides end-to-end digital solutions including websites, mobile applications, design, and development services for businesses of all sizes. The company offers SEO, social media marketing, PPC, Meta Ads, and Google Ads to help clients grow and increase their online visibility. Infotattva leverages Artificial Intelligence to improve efficiency and performance across its digital services. The team follows strong cybersecurity practices to keep digital platforms secure, stable, and reliable. Its goal is to deliver smart, effective, and secure digital solutions tailored to each client’s needs.
Role Description The Digital Marketing Executive will manage and execute online marketing campaigns across channels such as search, social media, and paid advertising to drive brand awareness and lead generation. Day-to-day responsibilities include planning and implementing social media strategies, creating and optimizing web content, monitoring campaign performance using web analytics tools, and preparing regular performance reports. The role also involves coordinating with design and development teams, conducting keyword and audience research, and staying updated on digital marketing trends and platform best practices. This is a full-time, on-site role based in Bhubaneswar, requiring close collaboration with cross-functional team members and active participation in internal reviews and client discussions.
Qualifications
- Strong Marketing and Social Media Marketing skills to plan, execute, and optimize multi-channel campaigns.
- Excellent Communication skills for clear content creation, stakeholder coordination, and client interaction.
- Web Content Writing skills to develop engaging, SEO-friendly content for websites, blogs, and landing pages.
- Ability to use Web Analytics tools (e.g., Google Analytics) to track performance, interpret data, and suggest improvements.
- Knowledge of SEO, PPC, Meta Ads, and Google Ads, with hands-on experience in campaign setup and optimization.
- Basic understanding of AI-driven marketing tools and an interest in emerging digital technologies.
- Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
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