Radiance Realty Developers India Ltd
Website:
radiancerealty.in
Job details:
Company Description
Radiance Realty Developers India Ltd is one of South India’s leading real estate developers, backed by over 76 years of engineering legacy and nearly two decades of real estate expertise. Headquartered in Chennai, the company focuses on delivering technically advanced, sustainable, and high-quality residential communities. With more than 6 million sq. ft. delivered, 44+ landmark projects, and 50,000+ project-wide quality checks, Radiance Realty is known for superior construction standards and consistent on-time delivery. Its developments across Chennai, Coimbatore, and Bengaluru combine modern architecture, efficient planning, and strong long-term investment value. Radiance Realty also actively engages homebuyers through project walkthroughs, construction updates, customer testimonials, and real estate insights.
Role Description
This is a full-time, on-site Digital Marketing Manager role based in Chennai. The Digital Marketing Manager will plan and execute digital campaigns to build brand awareness and generate qualified leads for residential projects across key markets. Day-to-day responsibilities include managing social media channels, overseeing performance marketing initiatives, monitoring web analytics, and optimizing campaigns for better reach and conversion. The role involves coordinating with sales, creative, and external agencies, maintaining consistent brand messaging across digital touchpoints, and preparing regular performance reports. The Digital Marketing Manager will also track market trends, competitor activities, and customer behavior to refine digital strategies and support overall marketing objectives.
Qualifications
- Strong Digital Marketing and Marketing skills, with experience developing and executing integrated online campaigns.
- Proficiency in Social Media Marketing across major platforms, including content planning, community management, and engagement growth.
- Hands-on experience in Lead Generation through paid and organic channels, landing page optimization, and conversion tracking.
- Ability to interpret Web Analytics and performance metrics using tools such as Google Analytics, advertising dashboards, and CRM reports.
- Relevant experience in real estate or related industries is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing are beneficial.
- Strong analytical, communication, and stakeholder management skills, with the ability to work collaboratively in a fast-paced environment.
- Comfort using marketing automation, CRM, and advertising platforms (e.g., Meta Ads, Google Ads, marketing automation tools).
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