BSG Hospitality Consulting
Website:
bsghospitality.com
Job details:
BSG HOSPITALITY PVT. LTD.
India's Premier Hospitality Marketplace
www.bsghospitality.com
Job Description: Digital Marketing Executive
Department: Marketing & Branding
Location: Panaji, Goa (occasional travel to client properties across Goa and India)
Experience: 0 to 2 years; freshers are welcome to apply
Employment Type: Full-time
Reporting To: COO
About BSG Hospitality
BSG Hospitality is India's premier hospitality marketplace, specialising in White Label Hotel Management, Third Party Hotel Management, Hotel Operator Search and Recruitment; alongside project finance, pre opening consulting, operations advisory, restaurant consulting and design services. Founded in 2021 by Bijoy Sengupta and co-founded by Abhijit Verekar (Avero Advisors, USA), BSG works with hotel owners across tier 2 and tier 3 Indian markets on an asset-light, owner-first model; BSG carries no outward-facing brand of its own, which means every client hotel builds and markets its own independent identity while BSG manages the business end to end.
Role Summary
BSG is looking for a Digital Marketing Executive to own the day-to-day digital presence of BSG Hospitality itself and of the hotels and resorts in BSG's managed portfolio. Because BSG does not impose a single brand across its properties, this role involves running distinct social media identities and marketing calendars for multiple independent hotel brands at the same time; strong organisation and adaptability across accounts matter as much as marketing skill. This is a hands-on, high-ownership role suited to someone who enjoys social media, content and the hospitality and travel space, and is comfortable working across several client accounts simultaneously.
Key Responsibilities
Social Media Management (all platforms)
• Plan, create and manage content calendars for BSG Hospitality and each client hotel's Instagram, Facebook, LinkedIn and other relevant platforms.
• Write captions, source or coordinate visuals and reels, schedule posts, and manage day-to-day publishing across accounts.
• Monitor comments, messages and reviews; engage with followers and maintain an active, on-brand community presence for each property.
• Track platform trends, formats and best practices, and adapt content strategy for each client's audience and positioning.
Client Hotel Digital Marketing
• Act as the digital marketing point of contact for BSG's managed hotels, understanding each owner's brand vision and translating it into a coherent online presence.
• Coordinate on-ground content shoots (photography and videography) with hotel teams and external vendors as needed.
• Maintain and optimise Google Business Profile, TripAdvisor and OTA listing content for client properties.
Paid Campaigns, Website & SEO
• Set up and monitor basic paid campaigns on Meta and Google Ads for BSG and client properties, in coordination with the marketing lead.
• Support on-page SEO and content updates for www.bsghospitality.com and client hotel websites.
• Assist with email marketing, newsletters and promotional campaigns as required.
Analytics, Reporting & Coordination
• Prepare monthly performance reports (reach, engagement, follower growth, campaign results) for BSG leadership and client owners.
• Coordinate with BSG's operations, sales and revenue management teams to align digital campaigns with occupancy and revenue goals.
• Liaise with influencers, travel bloggers and PR contacts for collaborations and property features.
What We're Looking For
• Currently Based in Goa.
• Bachelor's degree in Marketing, Mass Communication, Journalism or a related field; freshers are welcome to apply.
• Genuine interest in social media, content creation, travel and hospitality.
• Excellent written English; working knowledge of Hindi or a regional language is a plus.
• Comfortable using or quickly learning tools such as Canva, Meta Business Suite, Google Business Profile and basic scheduling tools.
• Basic understanding of Instagram, Facebook and LinkedIn algorithms and content formats (reels, carousels, stories).
• Willingness to travel occasionally to client hotel properties across India for content shoots and on-site coordination.
• Strong organisational skills; able to manage multiple client brands and calendars at once without losing consistency.
Good to Have (Not Mandatory)
• Prior internship or project experience in digital marketing, social media or hospitality.
• Basic photo or video editing skills (Canva, CapCut, Adobe Premiere Rush, Lightroom).
• Familiarity with basic SEO concepts and Google Ads or Meta Ads Manager.
• An existing personal interest in travel, hotels or content creation (a personal Instagram or blog is a plus).
What BSG Offers
• Direct exposure to the Founder & CEO and hands-on mentorship in hospitality marketing.
• The opportunity to work across a diverse, growing portfolio of independent hotel brands in tier 2 and tier 3 India.
• A fast-paced, entrepreneurial environment with genuine ownership of your accounts from day one.
• Compensation commensurate with experience, benchmarked to industry standards for the Goa market.
How to Apply
- Interested candidates may send their resume and portfolio (if any) to coo@bsghospitality.com with the subject line “Application: Digital Marketing Executive”. Please update this email address before publishing if BSG uses a different recruitment inbox.
Click on Apply to know more.
