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A leading digital marketing company is looking to hire an experienced, data-driven Digital Marketing Specialist to drive high-converting performance marketing campaigns and lead generation strategies.
This role begins as a remote opportunity and will gradually transition into our permanent office in Kochi, Kerala. We encourage both male and female candidates with proven, hands-on industry expertise to apply.
Key Responsibilities- Performance Marketing & Paid Ads: Plan, execute, and optimize multi-channel performance campaigns on Google Ads and Meta Ads (Facebook & Instagram) to maximize ROI.
- Lead Generation & Conversion Optimization: Design end-to-end lead generation funnels, run A/B split testing, and continually lower Acquisition Costs (CPA/CPL).
- Campaign Troubleshooting & Analytics: Identify drop-offs, fix pixel/tracking glitches, troubleshoot campaign performance dips, and optimize targeting models.
- Reporting & Strategy: Monitor campaign health, extract key analytics, and present transparent performance metrics to executive leadership.
Required Qualifications & Technical Skills- Experience: Minimum 5+ years of verified, hands-on experience in performance marketing and paid user acquisition.
- Core Ad Stack: Advanced mastery of Google Ads (Search, Display, Performance Max) and Meta Ads Manager.
- Troubleshooting Expertise: Exceptional ability to audit underperforming campaigns, diagnose tracking issues, and implement swift turnarounds.
- Lead Generation Focus: Proven track record of managing high-budget lead generation campaigns with clear conversions.
Essential Soft Skills- Communication: Exceptional verbal and written fluency in English.
- Active Listening: Outstanding ability to process feedback, understand business goals, and adjust strategies dynamically.
- Problem-Solving: Proactive, analytical mindset with high attention to detail.
Eligibility Criteria- Regional Eligibility: This opening is restricted exclusively to native residents/domiciles of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana. Candidates from other states are advised not to apply at this time.
- Hands-on Practice: Applicants must possess direct, practical account management experience (not purely managerial or theoretical oversight).
How to Apply📩 Send your updated Resume and a short summary of your top performance marketing results to [Insert HR Email ID] with the subject line "Application: Senior Digital Marketing Specialist - [Your Name]".
Click on Apply to know more.