Website:
pragyateksolutions.com
Job details:
Digital Marketing Executive / Specialist
Department: Marketing
Experience: 1–3 Years
Education: Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field
Industry: Apparel / Uniform Manufacturing / Fashion preferred
Salary: ₹40,000 per month
Job Overview
We are looking for a creative, analytical, and results-driven Digital Marketing Executive / Specialist to manage our digital presence, generate qualified B2B leads, and execute performance-driven marketing campaigns.
The ideal candidate should have hands-on experience in Social Media Marketing, Meta Ads, Google Ads, LinkedIn Marketing, Content Marketing, SEO, and Lead Generation. Experience in the Apparel, Fashion, or Uniform Manufacturing industry will be an added advantage.
Key Responsibilities
- Develop and execute digital marketing and social media strategies to increase brand visibility and generate qualified leads.
- Manage the company's presence across Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
- Create and publish engaging content including posts, reels, videos, stories, case studies, and customer testimonials.
- Plan and manage paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and YouTube Ads.
- Monitor and optimize campaigns to improve engagement, lead generation, conversions, and ROI.
- Generate and nurture qualified B2B leads in coordination with the Sales and Business Development teams.
- Manage website content updates and support SEO activities.
- Conduct competitor analysis and market research to identify new digital marketing opportunities.
- Develop and maintain marketing funnels for customer acquisition and retention.
- Execute email marketing and WhatsApp marketing campaigns.
- Support digital branding and promotional campaigns for product launches, exhibitions, events, and special campaigns.
- Track campaign performance and prepare regular reports using relevant analytics and marketing tools.
- Maintain lead/customer data through CRM and marketing automation platforms.
Required Qualifications & Skills
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- 1–3 years of relevant experience in Digital Marketing and Social Media Marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of LinkedIn Marketing and B2B lead generation.
- Strong understanding
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