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Company Description Industry Ready Academy is a professional training organization focused on preparing learners for real-world careers in digital and technology-driven industries. The academy offers practical, industry-aligned programs designed to build job-ready skills and bridge the gap between education and employment. Through a combination of expert-led instruction and hands-on learning, Industry Ready Academy supports learners in gaining relevant experience and confidence. The organization values continuous learning, innovation, and collaboration, creating an environment where both learners and team members can grow.
Role Description The Digital Marketing Executive is a full-time, on-site role based in Bhubaneswar. This role involves planning and executing digital marketing campaigns across social media, web, and other online channels to build brand awareness and drive engagement. The Digital Marketing Executive will manage social media accounts, create and optimize web content, monitor campaign performance using web analytics tools, and support lead generation activities. Daily responsibilities include coordinating with internal teams for marketing collateral, ensuring consistent brand messaging, analyzing data to improve campaign results, and staying current with digital marketing trends and best practices. The role may also involve assisting with events, webinars, and promotional initiatives for academy programs.
Qualifications
- Strong foundation in Marketing, with the ability to plan and execute multi-channel campaigns.
- Excellent Communication skills for creating clear, engaging messages and collaborating with internal and external stakeholders.
- Proficiency in Social Media Marketing, including managing profiles, content calendars, and audience engagement across major platforms.
- Experience with Web Content Writing, including creating and optimizing content for websites, blogs, and landing pages.
- Ability to use Web Analytics tools to track performance, interpret data, and prepare reports that guide improvements.
- Knowledge of SEO basics, email marketing, and online advertising (e.g., Google Ads, social media ads) is beneficial.
- Comfort with design and content tools (such as Canva, basic image/video editing software) is a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines.
- Demonstrated interest in education, training, or skill development sectors is an advantage.
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