Digital Marketing Intern
Sutram Solutions Pvt Ltd
- Location
- Bhubaneswar, Odisha, India
- Job type
- Full-time
Required skills
- campaign performance
- Canva
- communication skills
- content creation
- content marketing
- digital marketing
- Google Ads
- Google Analytics
- keyword research
- lead generation
- marketing automation
- marketing campaigns
- video editing
- Wordpress
About the role
Website:
sutramsolutions.com
Job details:
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Meta, Google, LinkedIn, and other digital platforms.
- Create and manage engaging content for Facebook, Instagram, LinkedIn, YouTube, and company websites.
- Design marketing creatives, social media posts, reels, and promotional videos using Canva and AI tools.
- Manage and optimize Meta Ads and Google Ads campaigns for lead generation and brand awareness.
- Perform keyword research and implement SEO strategies to improve website rankings and organic traffic.
- Maintain and update WordPress websites, landing pages, blogs, and marketing content.
- Monitor campaign performance using Google Analytics (GA4), Search Console, and Meta Business Suite.
- Generate weekly and monthly marketing performance reports with actionable insights.
- Use AI tools such as ChatGPT, Gemini, Canva AI, and other productivity tools to improve content creation and marketing workflows.
- Plan and maintain content calendars across multiple social media platforms.
- Collaborate with the design, sales, and product teams to execute marketing campaigns effectively.
- Create blogs, case studies, newsletters, email campaigns, and promotional materials.
- Manage Google Business Profiles and improve local search visibility.
- Research industry trends, competitor activities, and emerging AI marketing tools.
- Assist in lead generation campaigns, conversion optimization, and marketing automation initiatives.
- Track marketing KPIs, campaign ROI, and continuously optimize strategies for better performance.
KPI / KRA
- Generate 150–250 qualified leads per month through organic and paid digital marketing campaigns.
- Generate 200+ qualified leads per month through SEO, social media, Meta Ads, Google Ads, and content marketing.
- Publish a minimum of 20–25 high-quality social media posts and 8–12 reels/videos per month.
- Plan, launch, and optimize at least 4–6 digital marketing campaigns every month.
- Manage and optimize Meta Ads and Google Ads campaigns to achieve target CPL and ROAS.
- Increase website traffic, organic rankings, and search visibility through SEO initiatives.
- Improve engagement across Facebook, Instagram, LinkedIn, and YouTube through consistent content strategies.
- Prepare weekly and monthly campaign performance reports using Google Analytics (GA4) and Meta Insights.
- Maintain and update website content, landing pages, blogs, and Google Business Profile regularly.
- Create marketing creatives, ad copies, blogs, newsletters, and promotional content as per the content calendar.
- Research competitors, marketing trends, and AI tools, and recommend at least 2–3 new growth ideas every month.
- Collaborate effectively with the sales and design teams to improve lead quality and campaign conversions.
- Maintain a content calendar and ensure 100% on-time execution of scheduled marketing activities.
- Create blogs, landing pages, email campaigns, and marketing assets according to the content calendar.
- Maintain a consistent brand presence across all digital platforms.
- Suggest and implement at least 2 innovative AI-driven marketing improvements every month.
Eligibility Criteria
- Freshers or candidates with 0–2 years of experience in Digital Marketing, Social Media Marketing, or Performance Marketing.
- Students or recent graduates in Marketing, Business Administration, Mass Communication, Computer Applications, or related fields.
- Certification in Digital Marketing with hands-on projects or internship experience is preferred.
- Basic understanding of SEO, Social Media Marketing, and Content Marketing.
- Knowledge of Meta Ads (Facebook & Instagram) and Google Ads is an added advantage.
- Ability to create engaging social media content using Canva and basic video editing tools like CapCut.
- Basic knowledge of WordPress website management and landing page creation.
- Famliarity with Google Analytics (GA4), Google Search Console, and campaign reporting.
- Experience using AI tools such as ChatGPT, Gemini, Canva AI, or similar for content creation and productivity.
- Creative mindset with strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Self-motivated, eager to learn, and capable of managing multiple marketing campaigns simultaneously.
- Ability to collaborate with design, sales, and product teams to achieve marketing objectives.
- Portfolio of social media pages, marketing campaigns, or personal projects will be an added advantage.
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