Job Title: Digital Marketing & Content Executive
We are looking for a creative and performance-driven Digital Marketing Executive to create and manage our brand’s content, visual communication and paid advertising across digital platforms.
Key Responsibilities
* Develop engaging content for Instagram, Facebook, LinkedIn, the website and e-commerce platforms.
* Design social media posts, stories, advertisements, banners and basic marketing collaterals.
* Plan and manage monthly social media content calendars.
* Write compelling captions, advertising copy and product descriptions.
* Create and optimise Meta Ads campaigns focused on awareness, engagement, leads and sales.
* Monitor campaign performance, including ROAS, CTR, CPC, conversions and customer acquisition cost.
* Coordinate product and lifestyle photoshoots, reels and influencer content.
* Edit short-form videos and reels for social media.
* Maintain consistent brand identity, tone and visual language across platforms.
* Track digital marketing performance and prepare monthly reports with actionable insights.
* Coordinate with influencers, photographers, agencies and marketplace teams whenever required.
* Stay updated on social media trends, competitor activity and new content formats.
Required Skills
* Strong content-writing and storytelling ability.
* Proficiency in Canva and Adobe Photoshop/Illustrator.
* Basic video editing skills using Premiere Pro, CapCut or similar software.
* Hands-on experience with Meta Ads Manager and campaign optimisation.
* Understanding of social media strategy, audience targeting and performance marketing.
* Good visual sense and attention to detail.
* Basic knowledge of Google Analytics, SEO and e-commerce marketing will be an advantage.
* Ability to independently plan, create, publish and analyse digital campaigns.
Experience
* 2–4 years of relevant digital marketing experience.
* Prior experience with a D2C, lifestyle, pet care, fashion or consumer brand is preferred.
* Candidates must share a portfolio of content, graphic-design work and Meta Ads campaigns handled.
Ideal Candidate
We are looking for someone who combines creativity with a performance mindset—someone who can create strong content and visuals while understanding how digital marketing contributes to traffic, customer acquisition and sales.
Employment Type: Full-time
Work Mode: On-site
Location: Delhi NCR