Website:
pixzent.com
Job details:
Job Summary:
We are seeking an experienced Digital Ads Specialist to join our team. As a Digital Ads Specialist, you will
be responsible for managing and optimizing digital advertising campaigns across various channels,
including Google Ads, Facebook Ads, LinkedIn Ads, and others. Additionally, you will leverage
programmatic advertising strategies to maximize campaign performance and drive results. Your goal will
be to ensure the success of our campaigns by developing and executing effective advertising strategies
and continuously improving their performance.
Responsibilities:
• Develop and execute digital advertising strategies across various channels, including Google Ads,
Facebook Ads, LinkedIn Ads, Twitter, and Snapchat.
• Implement programmatic advertising campaigns and optimize performance using Supply-Side
Platforms (SSPs) like Google Ad Manager, LoopMe, PubMatic, etc.
• Measure ROI and compile regular spend reports for client campaigns. Provide weekly,
fortnightly, and monthly reporting of accounts with data insights.
• Conduct in-depth audience research and create detailed buyer personas to inform targeting and
messaging.
• Develop and optimize ad creatives, including copy, visuals, and landing pages.
• Monitor campaign performance and make data-driven decisions to optimize performance,
including adjusting targeting, ad creatives, bidding, and budget allocation.
• Conduct keyword research and optimize campaigns regularly to improve performance.
• Collaborate with the marketing team to align campaign objectives, target audience, and
messaging.
• Stay up-to-date with the latest industry trends and incorporate them into our advertising
strategies.
• Generate performance reports to share with internal teams and stakeholders, highlighting key
insights and recommendations for improvement.
• Identify opportunities for growth and expansion of our advertising efforts and propose new
campaigns and ideas to meet our goals.
Skills:
• Google Ads
• Facebook Business Manager
• LinkedIn Ads
• Twitter Ads
• Snapchat Ads
• DCM, DV360, etc.
• Google Analytics
• Google Tag Manager
• Supply-Side Platforms (SSPs) like Google Ad Manager, LoopMe, PubMatic
Requirements:
• 5+ years of experience in digital advertising, with a focus on campaign management,
programmatic advertising, and optimization.
• In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn
Ads, Twitter Ads, and Snapchat Ads.
• Experience with programmatic advertising and SSPs like Google Ad Manager, LoopMe,
PubMatic.
• Strong analytical skills, with the ability to interpret and analyze campaign data and make data-
driven decisions.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with
internal teams and external partners.
• Experience with reporting and data visualization tools such as Google Analytics, Tableau, or
similar.
• Strong attention to detail and ability to manage multiple campaigns and projects
simultaneously.
• Certifications in Google Ads, Facebook Ads, or other relevant platforms are a plus.
Click on Apply to know more.