AGL - Hakuhodo
Website:
adglobal360.com
Company:
https://www.linkedin.com/company/agl-hakuhodo
Seniority: Not Applicable
Industries: Advertising Services
Job details:
Skills
Amazon Ads, Flipakrt Ads, Myntra Ads, Blinkit Ads, Instamart Ads, Zepto Ads
Job Description
About Hakuhodo Group Hakuhodo, a 125-year-old leader in integrated marketing and innovation, is recognized as one of the top ten global companies in the industry. With over 150 offices across 20 countries and a team of 10,000+ specialists, we partner with more than 3,000 clients worldwide. Corporate Website: https://www.hakuhodo-global.com/ # Performance Marketing Manager — Ecommerce **Location:** On-site at client office, Bengaluru **Employment Type:** Full-time, on agency payroll; deployed on-site at client **Experience:** 5+ years in ecommerce performance marketing --- ## About the Role We are hiring a dedicated Performance Marketing Manager to own ecommerce paid media for VIP Industries, India's leading luggage brand. This is a client-embedded role — the resource will sit out of VIP's Bengaluru office and work hand-in-hand with the client's category and marketing teams, while reporting into the agency's performance leadership. The mandate is end-to-end ownership of paid media operations across marketplaces and quick commerce — from planning and execution to optimization, reporting, and growth strategy. --- ## Key Responsibilities - Plan, execute, and optimize paid media campaigns across **Amazon Ads, Flipkart Ads, and Myntra** (Sponsored Products, Sponsored Brands, Sponsored Display, and equivalent formats). - Manage quick commerce ad campaigns on **Blinkit, Zepto, Instamart, and BigBasket Now** — including budget pacing, keyword/SKU strategy, and creative rotation. - Own monthly and annual budget allocation across platformsplatforms, with clear accountability on ROAS, incrementality, and category share-of-voice. - Conduct keyword research, bid management, search term mining, and competitive benchmarking. - Build and maintain reporting dashboards; deliver weekly/monthly performance reviews to client and agency stakeholders. - Coordinate with creative, content, and catalog teams for ad assets and listing optimization. - Identify growth levers — new ad formats, beta features, audience strategies, and platform-specific opportunities — and run structured A/B tests. - Maintain a tight cadence with client stakeholders; act as the on-ground performance marketing point person for VIP. --- ## Must-Haves - 5+ years of hands-on experience managing ecommerce paid media for D2C / brand accounts. - Demonstrated track record of managing **annual search ad budgets of Rs.50 Cr+** on ecommerce platforms. - Deep, hands-on expertise on **Amazon Ads and Flipkart Ads**; working proficiency on **Myntra** ad platform. - Proven experience running paid campaigns on **quick commerce platforms — Blinkit, Zepto, Instamart, BigBasket Now**. - Strong analytical skills — fluent in Excel / Google Sheets; comfortable with pivot tables, large datasets, and platform reporting tools. - Excellent written and verbal English communication — this role requires direct client interaction at senior levels. - Comfortable working on-site at client office and engaging directly with client stakeholders day to day. ## Good to Have - Prior experience in lifestyle, fashion, accessories, or travel/luggage categories. - Familiarity with Google Ads and Meta Ads for ecommerce funnel support. - Exposure to attribution models, MMM, or incrementality testing frameworks.
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