Website:
macisinfix.com
Job details:
Company: MACIS InfiX India Pvt Ltd
Location: Bengaluru, Karnataka
Experience: 5 Years
Employment Type: Full-Time
Department: Marketing
About Macis Infix
MACIS InfiX is a creative and technology company delivering end-to-end solutions across Branding, UI/UX Design, Web & Mobile Development, Digital Marketing, Media, Movie Designs, and Events.
Role Overview
We are looking for a Digital Marketing Lead to own and drive all digital marketing efforts — planning and executing campaigns, building brand visibility, and generating qualified leads for the business.
Key Responsibilities
Digital Marketing Strategy & Execution
• Plan and execute digital marketing campaigns across SEO, paid ads (Google/Meta), LinkedIn, and email to generate qualified inbound leads
• Own the social media calendar and content strategy to build brand visibility
• Manage marketing budgets and ad spend across channels
• Coordinate with designers and content creators for campaign assets
• Conduct market research and competitor analysis to inform strategy
Brand & Content
• Drive consistent brand positioning and messaging across digital platforms
• Oversee content creation (website, social, blogs, email) aligned with brand voice
• Plan and support events and brand activation campaigns
Performance & Reporting
• Track and report on key marketing metrics (CTR, CAC, conversion rate, ROAS)
• Use analytics tools to optimize campaigns and improve lead quality
• Present marketing performance and insights to leadership
Collaboration
• Work closely with the Sales team to ensure marketing-generated leads convert effectively
• Coordinate with the Design Studio for creative assets and brand consistency
• Identify partnership and co-marketing opportunities
Required Skills
• 5 years of experience in digital marketing, ideally within a design agency, branding firm, IT services, or creative/professional services environment
• Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEO tools, and email marketing platforms
• Strong understanding of brand strategy and content marketing
• Experience with analytics tools (Google Analytics, etc.) and performance reporting
• Excellent written communication and presentation skills
• Self-motivated with a startup mindset
Preferred Qualifications
• Bachelor’s degree in Marketing, Mass Communication, or a related field
• Certification in digital marketing (Google, HubSpot, Meta Blueprint, etc.)
- Experience in digital marketing, Branding, Website/App Development, IT Services, Events, or Creative Services
Click on Apply to know more.
