Website:
dlfhospitality.com
Job details:
PURPOSE
To lead the Sales & Marketing function for Lifestyle Clubs by driving membership growth, event, revenue, and premium brand positioning. The role will align commercial strategies with the clubs’ vision, build high-performing teams, strengthen partnerships and sponsorships, and execute integrated campaigns that enhance member acquisition, retention, and long-term brand leadership.
KEY ORGANIZATIONAL RELATIONSHIPS
Reports to: AVP - Operations
Reporting Roles: Sales Managers, Sales Executives, Graphic Designer, Membership Manager, Revenue Manager, Banquet Sales Manager, CRM
Interacts with:
External – Key Clients, Media Agencies, Strategic Partners, Vendors, Industry Associations
Internal – Senior Leadership, Functional Heads, Managers, Supervisors
KEY RESPONSIBILITIES
Drive Operational Excellence
• Develop and execute integrated Sales and Marketing strategies to achieve revenue targets across Membership, Events, Food & Beverage, and Recreation offerings.
• Drive Banquet and Event sales by promoting club venues for corporate, social, and member events to maximize revenue.
• Secure large-scale corporate, social, and promotional events along with sponsorship partnerships to enhance brand visibility and diversified income streams.
• Leverage CRM, analytics, and pipeline management to improve conversions, optimize campaigns, and strengthen forecasting accuracy.
Applied Learning
• Monitor industry trends, competitor strategies, and evolving member preferences to proactively adapt commercial approaches.
• Introduce innovative sales techniques, digital marketing practices, and customer engagement strategies through structured team learning sessions.
• Evaluate campaign effectiveness through ROI analysis, engagement metrics, and revenue performance to refine future initiatives.
• Foster a culture of continuous improvement by encouraging market intelligence sharing and cross functional collaboration.
People Management
• Build, mentor, and lead a high-performance sales and marketing team with clear KPIs, structured coaching, and performance accountability.
• Create a collaborative, goal-driven culture that promotes ownership, innovation, and service excellence.
• Conduct structured performance reviews, succession planning, and capability development programs to strengthen bench strength.
• Effectively manage team challenges, ensuring alignment with organizational values and commercial objectives.
Business & Financial Acumen
• Own and manage the Sales and Marketing budget, ensuring optimal resource allocation and measurable return on investment.
• Drive revenue forecasting, market segmentation strategy, and profitability analysis to support sustainable growth.
• Optimize revenue mix across memberships, events, sponsorships, and F&B to maximize overall contribution margins.
• Present structured commercial dashboards and insights to leadership, highlighting KPIs, trends, and growth opportunities.
Leadership
• Partner with the executive leadership team to align commercial strategies with long-term club vision and growth plans.
• Lead negotiations for high-value contracts, corporate tie-ups, sponsorship agreements, and strategic alliances.
• Represent the clubs at industry forums, networking platforms, and high-profile engagements to strengthen brand positioning.
• Drive a results-oriented culture focused on accountability, agility, and commercial excellence.
Brand Ambassador
• Position the clubs as a premium lifestyle destination through compelling marketing campaigns, PR initiatives, and signature events.
• Ensure all Sales and Marketing touchpoints consistently reflect a refined and aspirational brand experience.
• Build strong relationships with members, partners, and influencers to enhance brand advocacy and loyalty.
• Encourage a recognition-driven team culture that embodies the brand’s values and service philosophy.
Managing Legal and Compliance Practices
• Ensure compliance with advertising regulations, data protection laws, brand guidelines, and contractual obligations.
• Oversee contract vetting, approval processes, and validation of all marketing communications and claims.
• Maintain accurate documentation and secure management of agreements, sponsorship contracts, and client data.
• Monitor competitive advertising and promotional activities to mitigate legal or reputational risks.
Occupational Health & Safety Responsibilities
• Ensure safe execution of promotional events, exhibitions, and member engagement activities in compliance with HSSE standards.
• Conduct pre-event safety briefings and risk assessments for all marketing activations and on-site campaigns.
• Promptly address, document, and report any incidents arising during sales or marketing operations.
• Promote a culture of safety awareness across the team, ensuring adherence to all organizational safety protocols.
JOB REQUIREMENTS / HIRING PROFILE
QUALIFICATIONS
Bachelor’s degree in hospitality/ business administration/marketing, or related field
WORK EXPERIENCE
12–15 years of progressive Sales and Marketing leadership experience in hospitality, luxury retail, or premium service sectors, with at least 5 years in a senior leadership role.
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