Hansa Cequity
Website:
hansacequity.com
Job details:
Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.
With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients.
We stand among the top 50 analytics company in India.
Please visit http://www.hansacequity.com for further understanding.
LinkedIN page : https://www.linkedin.com/company/hansacustomerequity/
Role Overview
We are looking for a data-driven CRM Marketing professional with 2–4 years of experience in customer lifecycle marketing and marketing automation. The ideal candidate should have hands-on experience with CleverTap or MoEngage, possess excellent communication and stakeholder management skills, and have a strong understanding of customer engagement, retention, and campaign optimization.
Experience working with home building materials, home improvement, smart home, consumer durables, or similar customer-focused industries will be preferred.
Key Responsibilities
- Plan, execute, and optimize CRM campaigns across channels including Push Notifications, Email, SMS, WhatsApp, and In-App messaging.
- Build customer lifecycle journeys to improve acquisition, engagement, retention, reactivation, and customer lifetime value (CLV).
- Manage audience segmentation, personalization, user journeys, A/B testing, and campaign automation using CleverTap or MoEngage.
- Analyze campaign performance using customer and behavioral data to generate actionable insights and continuously improve campaign effectiveness.
- Work closely with Data Analytics, Product, Digital Marketing, Creative, and Campaign Operations teams to deliver integrated customer experiences.
- Develop data-driven CRM strategies to improve customer engagement and business performance.
- Track key CRM metrics including engagement, retention, conversions, repeat purchases, and ROI, while presenting recommendations to stakeholders.
- Stay updated on CRM, MarTech, personalization, and customer engagement best practices to introduce innovative marketing initiatives.
Qualifications & Experience
- 2–5 years of experience in CRM Marketing, Lifecycle Marketing, Marketing Automation, or Customer Retention.
- Hands-on experience with CleverTap or MoEngage is mandatory.
- Strong analytical mindset with experience interpreting campaign and customer data to drive business decisions.
- Excellent verbal and written communication skills with the ability to present insights and collaborate effectively with cross-functional teams.
- Familiarity with customer segmentation, campaign automation, customer journeys, A/B testing, and personalization strategies.
- Self-driven, proactive, detail-oriented, and comfortable working in a fast-paced environment with multiple stakeholders.
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