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Company Description Zone of Visual Origin (ZOVO) is a visual design training institute dedicated to building strong creative foundations through structured, practical learning. The institute focuses on design fundamentals, visual thinking, and industry-relevant tools to help learners develop real-world skills. ZOVO’s process-driven, hands-on approach is closely aligned with professional standards in the design industry. Learners are trained not only in how to design, but also in how to think visually and communicate ideas effectively. This environment offers team members the opportunity to contribute to meaningful, skills-based education in visual design.
Role Description The Copywriter cum Strategist is a full-time, on-site role based in Kozhikode. In this position, the team member will craft clear, engaging copy for marketing materials, course descriptions, website pages, social media, and internal communications. They will develop content strategies that support ZOVO’s brand positioning, learner engagement, and program promotion, while collaborating with design, marketing, and academic teams. Day-to-day responsibilities include researching industry trends, shaping messaging frameworks, outlining campaign concepts, and ensuring consistency of tone and style across channels. The role also involves reviewing and refining existing content, contributing ideas for brand storytelling, and measuring the impact of content and strategy to optimize future initiatives.
Qualifications
- Strong writing, copywriting, and editing skills, with the ability to adapt tone and style for different audiences and channels.
- Experience in content strategy, campaign planning, and brand messaging, ideally within education, design, or creative industries.
- Ability to conduct structured research and translate insights into clear, persuasive, and learner-focused communication.
- Comfort collaborating with designers and marketers, with an understanding of visual communication and how copy supports design.
- Excellent command of English, attention to detail, and strong organizational and time-management abilities.
- Proficiency with common digital tools for content creation and collaboration; familiarity with social media and basic marketing concepts.
- Bachelor’s degree in Communications, Journalism, Media, Design, Marketing, or a related field, or equivalent practical experience.
- Prior experience in a copywriting, content, or creative strategy role; experience in an educational or training environment is an advantage.
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