Website:
namoza.com
Job details:
Location: Gurgaon / Noida
Experience: 2 - 5 years
Employment Type: Full-time
About namoza
Namoza is an AI marketing workforce that helps businesses build and scale their marketing engine across search, content, performance, lifecycle and growth.
We’re building a new kind of marketing organization, combining AI agents, specialist “pods” and human strategy to deliver work traditionally handled by large agencies and marketing teams.
We’re looking for a Content Strategist who understands that content is no longer just about ranking on Google. Today, content needs to be discoverable across Google, ChatGPT, Gemini, Perplexity, Reddit, Quora and other AI/search ecosystems, while also helping users understand, trust and act on a product.
The Role
As a Content Strategist, you’ll own content across the entire customer journey from search discovery to product experience to lifecycle communication and community distribution.
You’ll work closely with the strategy, SEO/GEO, performance, product and creative teams to create content that is:
- Discoverable
- Useful
- Credible
- Conversion-oriented
- Optimized for both traditional search and AI-powered discovery
This is not a role for someone who simply takes a keyword and writes a 1,500-word blog.
We’re looking for someone who can think about why a piece of content should exist, who it is for, where it should appear, how it should be structured, and what business outcome it should drive.
What You'll Do
1. SEO, AEO & GEO Content
- Develop content strategies for SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
- Create and optimize landing pages, pillar pages, blogs, comparison pages, FAQs and programmatic content
- Build topic clusters and content architectures around business priorities
- Structure content to improve visibility across Google and AI/search platforms such as ChatGPT, Gemini and Perplexity
- Conduct keyword, search-intent, competitor and SERP research
- Identify content gaps and opportunities across the customer journey
- Continuously experiment with new approaches to AI-search visibility
2. Product, UI/UX & Conversion Copy
- Write clear, persuasive copy for websites, landing pages and product experiences
- Develop UI/UX copy including onboarding flows, CTAs, tooltips, empty states, error messages and feature communication
- Create conversion-focused messaging for different ICPs and use cases
- Work with product and design teams to improve the user experience through better copy
- Translate complex products and AI capabilities into simple, compelling messaging
3. CRM & Lifecycle Content
- Develop copy for email, WhatsApp, push notifications and other CRM journeys
- Write onboarding, activation, engagement, retention and reactivation communication
- Develop messaging for different user segments and lifecycle stages
- Work with CRM/growth teams to improve engagement and conversion through better messaging
- Think beyond individual messages and contribute to the overall lifecycle communication strategy
4. Community & Distribution
- Develop content and distribution strategies for communities such as Reddit, Quora, LinkedIn and relevant niche forums
- Identify conversations, questions and topics where brands can add genuine value
- Create content that feels native to each community rather than promotional
- Build a systematic approach to community seeding and organic discovery
- Monitor conversations and identify emerging customer pain points, questions and content opportunities
5. Content Strategy & Research
- Develop content strategies based on ICPs, customer journeys and business objectives
- Research industries, audiences, competitors and emerging topics
- Turn customer insights and business problems into content opportunities
- Build content calendars and briefs for internal and external creators
- Use analytics and performance data to continuously improve content
- Experiment with AI tools and workflows to improve content research and production
What We're Looking For
Must-have:
- 1 - 3 years of experience in content marketing, SEO, digital marketing, product content or a similar role
- Strong understanding of SEO and search intent
- Excellent written English and strong editing skills
- Ability to write for multiple formats, long-form content, landing pages, product copy, CRM, social/community content
- Understanding of conversion-focused copywriting
- Comfortable using AI tools for research, ideation and content production
- Strong research skills and ability to understand complex products quickly
- Ability to think strategically rather than simply execute briefs
Good to have:
- Hands-on experience with AEO/GEO and AI search optimization
- Experience with tools such as Ahrefs, Semrush, Search Console, GA4 or similar
- Experience writing for SaaS, D2C, healthcare, fintech, insurance or other complex categories
- Experience with Reddit/Quora/community-led growth
- Experience with CRM platforms such as CleverTap, MoEngage, WebEngage, Braze etc.
- Understanding of CRO and user psychology
- Experience working with product/design teams on UX copy
The Ideal Candidate
You might be a great fit if you:
- Read search results and immediately start thinking about search intent and content gaps
- Understand that a blog isn't successful just because it ranks
- Are curious about how ChatGPT and AI search engines decide what information to surface
- Can switch from writing a 2,000-word SEO article to a 20-word CTA without losing the plot
- Know the difference between content that sounds good and content that moves a user
- Understand that Reddit users can smell marketing bullshit from three screens away
- Enjoy researching unfamiliar industries and becoming an expert quickly
- Like experimenting with new content formats, AI tools and distribution channels
- Can balance creativity with data and business outcomes
What You'll Get
- Work at the intersection of AI, marketing, search and growth
- Opportunity to work across multiple industries and brands
- Ownership of the content strategy rather than just content execution
- Exposure to SEO, GEO, AEO, performance marketing, CRM and product growth
- Work directly with founders and senior marketing leaders
- A fast-moving environment where experimentation is encouraged
- The opportunity to help define how brands create content in the AI-first search era
Click on Apply to know more.