Tiber Taber
Website:
tibertaber.com
Job details:
We’ve been making kids’ ethnic wear since 2014. Over 12 years, lakhs of parents have trusted our products for their children.
We’ve been early movers in the category and have often set the benchmark for what kids’ ethnic wear can look and feel like.
Now, we want to tell our story better and louder.
We’re looking for a Content Strategist who can become a key pillar of our marketing team. Someone who can show us (and the world!) what great content and communication can do for a brand.
If you love ideas, words, storytelling, culture and building brands, we’d love to meet you.
What You'll Own
1. Content Strategy
- Build the overall content direction and calendar across Instagram, website, email, WhatsApp & more.
- Develop campaign ideas and communication for launches, festivals and key brand moments.
- Decide what we say, where we say it and why.
2. Brand Narrative
- Shape Tiber Taber’s voice across every touchpoint.
- Own the quality of our copy, messaging and storytelling.
- Find interesting stories in our products, founders, customers, design and everyday brand life.
3. Content Ecosystem
- Build a strong content engine with designers, photographers, videographers, creators and agencies.
- Create briefs, maintain a content bank and ensure ideas actually get executed.
- Bring consistency to how the brand looks, feels and communicates.
Where You'll Build
Community & Social - Build conversations, not just followers.
- Instagram
- LinkedIn for both Tiber Taber and the founders
Website - Make sure the digital storefront feels like Tiber Taber.
- Website communication, content and overall aesthetic.
Marketing
- Digital ad creatives and communication
- Email campaigns, WhatsApp communication
- Campaigns for collabs – Influencer, brand collabs
- Content for Media features
SEO & Organic Discovery
- Product descriptions, Meta descriptions
- Blogs and other SEO-led content
Who We're Looking For
- A great writer and storyteller with a sharp sense of what makes brand content interesting.
- Someone with strong aesthetic sensibility and understands luxury brand building.
- Curious about people, culture, brands and what makes consumers connect.
- Experience in fashion, lifestyle, D2C or premium consumer brand.
Interested?
Send us your updated resume, work portfolio and social media handle at mail@tibertaber.com.
Click on Apply to know more.