The Economic Times
Website:
economictimes.com
Job details:
Job Role: AI Anchor & Senior Content Strategist (AI)
Experience Required : 3 to 7 Years
Job Location : Noida
About Times Internet
At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.
Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.
As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.
We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!
About the Business Unit (economictimes.com)
ET is India’s largest and most respected business, markets and personal finance news platform. We inform and actively engage business leaders, investors and entrepreneurs in driving economic growth and opportunity. We bring you the latest, in-depth coverage of the economy, stock markets, business developments and personal finance changes everyday. ET is India’s No.1 Business News Destination with the highest number of loyal business news readers.
About Role:
We are looking for an **AI Anchor** to join the ET Learning team at The Economic Times (within Times Internet).
This role sits at the intersection of **Artificial Intelligence, content creation, and business growth**. You will be the face and voice of ET Learning's AI content, creating engaging videos that help professionals understand how AI is changing businesses, careers, and the workplace, while also driving awareness and adoption of our AI courses and learning products.
This is an ideal role for someone who is deeply curious about AI, follows the latest developments in the space, is comfortable on camera, and wants to build a career in **technology content, media, and audience-led growth**.
Key Responsibilities
AI Content & On-Camera
- Create and host engaging short-form and long-form videos on **AI tools, trends, applications, companies, and the future of work**
- Break down complex AI concepts and developments into simple, practical, and engaging content
- Track the latest AI developments across models, tools, startups, products, and enterprise adoption
- Develop content ideas, scripts, hooks, and formats suited for YouTube, Instagram, LinkedIn, and other platforms
- Build a consistent on-camera presence as a trusted AI voice for ET Learning
- Experiment with new AI tools and demonstrate their practical applications through content
- Collaborate with editors, designers, and the broader content team to produce high-quality content
Audience & Community Growth
- Understand what professionals want to learn about AI and continuously experiment with new content formats
- Create practical, actionable content around **AI for careers, productivity, business, and professional growth**
- Engage with the audience through comments, communities, webinars, and live sessions
- Track content performance and audience behaviour to identify what is working and improve future content
- Help build a community of professionals interested in AI and the future of work
Product & Business Growth
- Understand ET Learning's AI courses and products and communicate their value clearly to the audience
- Create content that naturally introduces audiences to relevant AI learning products and courses
- Participate in webinars, masterclasses, live sessions, and other initiatives to drive course discovery and conversions
- Work with the business team to generate leads and support sales of ET Learning's AI products
- Gather audience feedback and insights to help improve ET Learning's AI offerings
Skills Required-
- Graduate or final-year student in **Technology, Engineering, Business, Economics, or a related field**
- Strong interest in **AI, emerging technology, and the future of work**
- Actively follows developments in generative AI, AI tools, models, startups, and enterprise adoption
- Comfortable speaking on camera and communicating with confidence
- Strong communication skills with the ability to simplify complex concepts
- Naturally curious and excited to experiment with new AI tools
- Good understanding of social media and what makes digital content engaging
- Entrepreneurial mindset with an interest in **content, audience building, and business growth**
- Prior experience creating videos, writing about AI, running a technology page, building a personal brand, or experimenting with AI tools is a strong plus
Click on Apply to know more.