Website:
betterherbs.co.in
Job details:
Job Details
Role: Creative Strategist – D2C Copywriting
Company: BetterHerbs
Job Type: Full-time
Location: Noida Sec-58
Experience: 2-4 years
About BetterHerbs
BetterHerbs is a fast-growing D2C health & wellness brand focused on science-backed and Ayurveda-inspired nutrition for mothers, women and children. Our portfolio includes products across pregnancy nutrition, lactation, child nutrition, infant wellness and women’s hormonal wellness.
About the Role
We're looking for a highly creative, research-driven individual who understands what makes people stop scrolling, pay attention and take action.
You'll be responsible for developing high-converting ad concepts, hooks and scripts for our D2C wellness brands across Meta and other digital platforms.
Key Responsibilities
- Develop performance-driven ad scripts for doctors, founders, influencers, B-rolls, AI videos and static ads.
- Research competitor brands, winning ads, consumer trends and emerging creative formats.
- Apply persuasion techniques, consumer psychology and copywriting frameworks to develop compelling concepts.
- Identify different marketing angles, customer pain points, personas and awareness stages.
- Create thumb-stopping hooks, engaging storytelling and strong CTAs.
- Experiment with formats such as myth-busting, UGC, storytelling, problem–solution, social proof and contrarian concepts.
- Repurpose winning concepts into fresh angles, hooks and creative variations.
- Collaborate with designers, video editors and performance marketers to execute ideas.
- Analyse creative performance (CTR, CPA, ROAS) and use insights to develop better concepts.
Who We're Looking For
- 2 - 4 years of experience in creative strategy, performance copywriting or D2C advertising.
- Strong understanding of direct-response marketing, persuasion frameworks and consumer psychology.
- Excellent Hindi/Hinglish and English scripting skills.
- Ability to research deeply and think beyond conventional advertising ideas.
- Strong understanding of Meta ads, short-form videos and digital consumer behaviour.
- Someone who can combine creativity, analytical thinking and commercial awareness.
- Prior D2C/performance marketing experience preferred.
What Matters Most
We're not looking for someone who can simply write 10 scripts.
We're looking for someone who can identify 10 different reasons why a customer would buy the same product - and turn each into a compelling ad concept.
Consumer Psychology + Research + Creativity + Performance Mindset.
Click on Apply to know more.