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About Us
Cosma Fertility is an IIT Bombay-incubated women's healthcare startup based in Noida. We've built India's first non-hormonal fertility support product (FertiGen) — currently in clinical trials with 90+ doctor partners and a growing patient base. Leads come in daily from Meta ads, WhatsApp, Instagram, and doctor referrals. We need someone who makes sure every single lead becomes a conversation, every conversation moves forward, and no one falls through the cracks.
What's This Role About?
You'll own the digital sales pipeline — from the moment a lead comes in (WhatsApp, Meta ad, Instagram DM, website inquiry) to the moment they purchase FertiGen and come back for their second cycle. You're not doing cold calls to strangers. Warm leads land in your inbox every day. Your job is to engage them, guide them through the funnel, and close.
You'll work closely with the telecalling team, the field BD team, and the CRM system. You're the person who knows where every lead is, why it's stuck, and what needs to happen next.
Your Day-to-Day Responsibilities
Lead Management & Conversion (60% of your time)
- Own the full digital lead pipeline: inquiry → qualification → teleconsult booking → doctor consult → FertiGen purchase → 30-day follow-up → cycle-2 retention
- Respond to incoming leads on WhatsApp Business within 15 minutes during work hours — speed is everything
- Qualify leads: understand their fertility concern, where they are in their journey, whether they've seen a doctor, what they've tried
- Book teleconsults and doctor consultations — coordinate timing with the medical team
- Follow up with warm leads who went quiet — understand why, re-engage or close the loop
- Handle patient objections: price concerns, "I'll think about it," "I need to ask my husband" — with empathy, not pressure
- Push for second-cycle conversions — the real revenue is in retention
CRM & Pipeline Tracking (25% of your time)
- Keep the CRM updated in real-time — every lead has a status, every status has a next action, every next action has a date
- Run a daily pipeline review: how many leads came in, how many responded, how many booked, how many converted, how many dropped — and why
- Flag stuck leads to the team: "This lead has been at consult-booked for 5 days — what's the blocker?"
- Build and share a weekly conversion report: lead source → stage → conversion rate → revenue
- Work with the Meta/performance marketing team to give feedback on lead quality — "leads from this ad set aren't converting because X"
WhatsApp & Digital Communication (15% of your time)
- Manage WhatsApp Business conversations — personalised, warm, medically appropriate responses (not copy-paste templates for everything)
- Send follow-up messages, appointment reminders, post-purchase check-ins
- Share relevant content (doctor videos, patient testimonials, product info) at the right stage of the funnel
- Coordinate with the content team on what messaging is working and what isn't
- Handle Instagram DM inquiries and route them into the funnel
What We're Looking For
- 2–4 years in digital sales, inside sales, tele-sales, or lead conversion — you've taken inbound leads and turned them into paying customers
- Healthcare, wellness, D2C, or edtech background preferred — you've sold something that requires trust and education, not impulse buying
- WhatsApp-native — you're comfortable running sales conversations on WhatsApp, not just calls. This is where 80% of our leads live
- CRM-disciplined — you update the CRM as conversations happen, not at the end of the week. You know what a pipeline looks like and how to read conversion rates
- Empathetic communicator — fertility is a sensitive topic. You can be warm and supportive while still moving someone toward a decision
- Numbers-oriented — you track your own conversions, you know your close rate, you can tell me which lead source gives the best ROI
- Fluent Hindi + conversational English — most patient conversations are in Hindi; CRM updates and reports in English
Click on Apply to know more.
