Website:
gtmlabs.xyz
Job details:
About GTM Labs
GTM Labs is a full-stack growth studio working across Marketing, Business Development, Development, Events, Talent Acquisition and other growth-focused services.
Alongside its core growth studio, GTM Labs is also building and developing multiple initiatives, brands, communities and business opportunities across areas including digital growth, consumer communities, online deals, premium subscriptions, creator/influencer networks and technology-driven businesses.
We are looking for a Co-Founder & Marketing Director who wants to own marketing, brand building, and growth as a core member of the founding team.
🎯 Role: Co-Founder & Marketing Director
This is not a conventional marketing job.
As a Co-Founder, you will build the marketing function, shape the brand, develop growth strategies, and contribute to key business decisions.
You will work closely with the founder and the broader team to build GTM Labs into a strong, recognisable and scalable business.
Key Responsibilities
Brand & Marketing Strategy
- Develop and execute GTM Labs' overall marketing and brand strategy.
- Define brand positioning, messaging, communication style and growth direction.
- Build long-term marketing systems rather than focusing only on individual campaigns.
- Identify new marketing channels, opportunities and growth experiments.
Social Media & Personal Branding
- Lead GTM Labs' social media strategy across relevant platforms.
- Build and maintain a strong and consistent content presence.
- Develop content strategies around business, growth, entrepreneurship, marketing, Web3, AI and other relevant areas.
- Create, coordinate, and oversee content, including posts, carousels, short-form videos, reels, thought-leadership content, and campaigns.
- Leverage your personal brand and social presence, where relevant, to create additional visibility and opportunities for GTM Labs.
Growth & Lead Generation
- Build strategies for organic and inbound growth.
- Generate qualified inbound leads, partnerships, opportunities and community growth.
- Identify and experiment with new acquisition channels.
- Analyse marketing performance and continuously optimise campaigns and strategies.
- Work closely with BD and other teams to convert marketing efforts into measurable business opportunities.
Community & Network Growth
- Help build and grow GTM Labs' communities and ecosystem.
- Develop relationships with creators, KOLs, founders, brands, communities and other relevant stakeholders.
- Identify collaboration and partnership opportunities through the marketing network.
Team & Execution
- Build, manage, and coordinate marketing team members, interns, creators, and external contributors as needed.
- Define priorities, delegate work and ensure execution.
- Establish content calendars, marketing processes, reporting systems and performance tracking.
- Work closely with BD, Events, Operations, Talent and other functions.
Business & Strategic Contribution
- Participate in important business and growth discussions as part of the founding team.
- Bring new ideas, initiatives, partnerships and opportunities to the business.
- Research markets, competitors, trends and emerging opportunities.
- Take ownership of projects from idea → strategy → execution → measurement.
- Contribute beyond the traditional boundaries of a marketing role whenever required.
👩💼 What We’re Looking For
We are looking for someone who has both marketing capability and an entrepreneurial mindset.
Ideal candidates would have:
- Strong understanding of digital marketing and social media growth.
- A strong or growing personal brand / social media presence.
- Excellent communication and networking skills.
- Ability to create and execute marketing strategies independently.
- Strong content sense and understanding of what works on different platforms.
- Experience in building communities, audiences or online brands is an advantage.
- Ability to identify opportunities and convert them into actionable initiatives.
- Strong ownership and accountability.
- Entrepreneurial mindset with willingness to build for the long term.
- Ability to work independently without requiring constant instructions.
- Willingness to experiment, learn and take responsibility for outcomes.
- Ability to work closely with founders and cross-functional teams.
Strongly Preferred
Candidates with experience or strong interest in areas such as:
Marketing | Social Media | Personal Branding | Creator Economy | Community Building | Web3 | AI | Startups | Business Development | Growth
A strong personal social media presence or an existing network of relevant creators, founders, communities or businesses can be a significant advantage.
🤝 Co-Founder Structure
This opportunity is structured as a business partnership / Co-Founder position, not a standard employment position.
- You will work directly with the founder and join the core founding team.
- The role comes with meaningful ownership, responsibility and participation in building the business.
- Commercial and partnership terms will be discussed mutually and transparently based on the overall scope, contribution, commitment and structure agreed between both parties.
- This is not a conventional fixed-salary employment role.
- Both sides should be comfortable with the entrepreneurial nature, expectations and long-term commitment involved.
⏱️ Working Structure
Mode: Remote
Working Days: 6 Days/Week
Expected Commitment: Approximately 6–7 hours/day
The role will begin part-time, with an expectation of strong dedication and consistent involvement.
If both sides are satisfied with the collaboration, performance, working relationship and long-term fit, the role can transition into a full-time Co-Founder position.
The exact working structure and commercial terms will be discussed and agreed upon.
🌱 Who Should Apply?
This opportunity may be suitable for someone who:
- Wants to move beyond a conventional marketing job.
- Wants to help build a business from the ground up.
- Has the ambition to take genuine ownership of marketing and growth.
- Wants to work closely with a founder and join the core team.
- Is willing to contribute ideas, make decisions and execute.
- Is looking for a long-term entrepreneurial opportunity, rather than a short-term internship or job.
Only serious candidates who genuinely understand the Co-Founder nature of this opportunity should apply.
Click on Apply to know more.
