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Job details:
Job Type: Freelance / Independent Contractor
Work Mode: Remote
Compensation: Performance-based commission, fixed fee or a combination (negotiable)
About Us
We operate in the personal development and mindset transformation space, focusing on helping individuals overcome limiting beliefs, develop an empowering money mindset, build self-confidence, and work toward greater personal and professional success.
Our approach incorporates Neuro-Linguistic Programming (NLP), mindset development, and practical personal growth strategies.
We are looking for a proactive, results-oriented freelance Business Development & Client Acquisition Specialist to help us expand our reach, connect with potential clients, and generate business opportunities.
Role Overview
The primary responsibility of this role is to identify, engage, and acquire prospective clients who may benefit from our personal development, mindset coaching, and NLP-based offerings.
You will take ownership of prospecting, lead generation, outreach, follow-ups, appointment setting, and supporting the conversion of qualified prospects into paying clients.
This role is ideal for someone who understands consultative selling, enjoys relationship building, and can independently drive client acquisition.
Key Responsibilities
1. Lead Generation & Prospecting
- Identify potential clients through LinkedIn, social media, professional networks, online communities, and other relevant channels.
- Research and build targeted prospect lists based on our ideal customer profile.
- Identify individuals, professionals, entrepreneurs, and other audiences who may benefit from our offerings.
2. Client Outreach & Engagement
- Initiate conversations with prospective clients through LinkedIn, email, WhatsApp, and other appropriate channels.
- Develop personalised outreach messages that communicate the value of our services.
- Build relationships with prospects through professional, ethical, and non-intrusive communication.
- Generate interest in our coaching programs, consultations, workshops, and related services.
3. Appointment Setting & Sales Pipeline Management
- Qualify leads based on their needs, interest, suitability, and willingness to invest.
- Schedule discovery calls and consultations with qualified prospects.
- Conduct timely follow-ups and maintain an organised pipeline of prospective clients.
- Track leads, conversations, appointments, and conversion progress using a CRM or spreadsheet.
4. Client Acquisition & Revenue Growth
- Support the conversion of qualified leads into paying clients.
- Coordinate with the founder during discovery calls, proposals, and closing discussions, as required.
- Identify opportunities for referrals, partnerships, collaborations, and corporate workshops.
- Explore potential partnerships with HR professionals, corporate teams, entrepreneurs, and relevant communities.
5. Reporting & Optimisation
- Provide regular updates on outreach activity, qualified leads, booked meetings, and sales outcomes.
- Test and refine outreach strategies to improve response and conversion rates.
- Recommend new channels and approaches for acquiring clients cost-effectively.
Required Skills & Qualifications
- Experience in business development, lead generation, sales, appointment setting, or client acquisition.
- Strong written and verbal communication skills.
- Familiarity with LinkedIn prospecting and social selling.
- Ability to research target audiences and identify qualified prospects.
- Strong follow-up, relationship-building, and organisational skills.
- Ability to work independently and meet agreed performance targets.
- Familiarity with CRM tools, spreadsheets, and lead tracking systems.
Preferred Qualifications
- Experience in the personal development, coaching, consulting, training, wellness, or online education industries.
- Experience selling high-value coaching programs, consulting packages, or professional services.
- Familiarity with consultative selling, discovery calls, and sales funnels.
- Experience with LinkedIn outreach, email campaigns, referral marketing, or partnership development.
- An existing professional network in relevant target markets.
Compensation
Compensation will be discussed based on experience, responsibilities and the engagement model.
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