Eggfirst Advertising and Digital Marketing Agency
Website:
eggfirst.com
Job details:
Company Description Eggfirst Advertising and Digital Marketing Agency is India’s leading semi-urban and rural specialist full-service advertising agency, with deep expertise in Tier 2/3 and rural markets. The agency focuses on creative storytelling across digital advertising, mainstream creative, and celebrity integration to help brands connect effectively with “Bharat” consumers. Established in 2004, Eggfirst has delivered more than 2,700 brand campaigns driven by strong consumer insight, impactful creativity, and thoughtful media outreach. Through initiatives like the “Eggfirst Chalo Rural Conclave & Awards,” the agency actively contributes to the rural growth story by bringing together brands and businesses serving Bharat. Known for collaborations with prominent celebrities and a credo of being “As Good As Our Word,” Eggfirst is recognized as a trusted partner for brands targeting rural India.
Role Description The Business Development Manager will be responsible for identifying, pursuing, and securing new business opportunities for Eggfirst within Tier 2/3 and rural markets, with a focus on advertising and digital marketing services. This full-time, on-site role based in Goregaon involves managing the entire sales cycle, including prospecting, pitching, proposal development, negotiation, and closure. The position includes building and maintaining strong client relationships, understanding client business objectives, and collaborating with internal creative and digital teams to develop tailored solutions. The manager will monitor market trends, competitor activities, and emerging opportunities, while preparing sales forecasts and performance reports. The role also requires participation in industry events, client meetings, and presentations to strengthen Eggfirst’s presence and drive revenue growth.
Qualifications
- Proven experience in business development, sales, or account management within advertising, digital marketing, or related industries.
- Strong understanding of Tier 2/3 and rural markets in India, including consumer behavior, media habits, and local business dynamics.
- Ability to develop and implement business growth strategies, including lead generation, pipeline management, and relationship building.
- Excellent communication, presentation, and negotiation skills, with the ability to engage with decision-makers and influence outcomes.
- Comfort working closely with creative, digital, and media teams to translate client needs into effective advertising and marketing solutions.
- Demonstrated ability to work on-site in Goregaon, manage multiple projects, and meet targets and deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Familiarity with digital marketing concepts, campaign metrics, and brand building in semi-urban and rural contexts is highly beneficial.
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