Microland Limited
Website:
microland.com
Job details:
About the Company
Industry Preference: IT Services, IT Infrastructure Services, Digital Transformation, Managed Services
About the Role
We are looking for a highly driven and results-oriented Demand Generation Manager to join our Business Development Group (BDG). The ideal candidate will be responsible for creating and nurturing demand within target accounts through a multi-channel outreach strategy, helping accelerate pipeline growth across strategic industry segments and geographies. This role requires a well-rounded demand generation professional who can combine market research, account intelligence, digital outreach, LinkedIn engagement, email campaigns, event-led demand creation, and direct prospect engagement to generate qualified opportunities for the sales organization. The successful candidate will work closely with Marketing, Sales, Pre-Sales, and Account Teams to identify high-potential prospects, engage key stakeholders, and drive measurable business outcomes.
Responsibilities
- Demand Generation & Pipeline Development
- Develop and execute integrated demand generation programs to create awareness, engagement, and qualified opportunities within target accounts.
- Identify and prioritize target accounts and buying centers through proactive market and account research.
- Build and manage outreach campaigns across multiple channels including:
- Email marketing
- LinkedIn and social selling
- Events and webinars
- Industry forums and communities
- Targeted calling and follow-ups (when required)
- Generate and nurture marketing-qualified leads (MQLs) and sales-qualified opportunities (SQLs).
- Account-Based Marketing (ABM) Support
- Support account-based marketing initiatives by identifying key decision-makers, influencers, and buying committees.
- Develop account-specific engagement strategies and messaging.
- Partner with sales teams to drive penetration into strategic named accounts.
- Research & Market Intelligence
- Conduct detailed account, industry, competitor, and stakeholder research.
- Identify business initiatives, technology priorities, organizational changes, and trigger events that can be leveraged for outreach.
- Utilize sales intelligence and marketing technology platforms to improve targeting and conversion rates.
- Campaign Execution
- Design and execute targeted outbound campaigns.
- Collaborate with content, digital marketing, and sales teams to create compelling messaging and campaign assets.
- Manage lead follow-up processes and ensure timely engagement with prospects.
- Event-Based Demand Generation
- Support pre-event, during-event, and post-event demand generation activities.
- Drive attendee engagement and conversion from webinars, trade shows, executive roundtables, and customer events.
- Coordinate follow-up campaigns to maximize event ROI.
- Performance Management
- Track campaign performance, lead quality, pipeline contribution, and conversion metrics.
- Provide regular reporting and insights to marketing and sales leadership.
- Continuously optimize outreach strategies based on performance data and market feedback.
- Key Success Metrics
- Qualified pipeline created.
- Number of meetings and opportunities generated.
- Conversion rates across outreach channels.
- Engagement within target accounts.
- Support to sales teams in opening and expanding strategic accounts.
- Why Join Us?
- This role offers the opportunity to work at the intersection of marketing and sales, directly influencing business growth across strategic accounts and markets.
- You will play a critical role in building pipeline, enabling sales success, and shaping the organization's demand generation strategy.
Qualifications
- Bachelor’s degree in marketing, Business Administration, Engineering, or related field.
- 7–10 years of experience in Demand Generation, Business Development, Lead Generation, Inside Sales, or Account-Based Marketing.
- Prior experience in IT Services, IT Infrastructure Services, Cloud, Cybersecurity, Managed Services, Digital Workplace, Data & Analytics, or similar technology domains is strongly preferred.
- Demonstrated experience in generating enterprise-level opportunities through outbound and account-based approaches.
- Strong understanding of B2B buying cycles and enterprise sales processes.
Required Skills
- Functional Skills
- Demand Generation
- Account-Based Marketing (ABM)
- Lead Generation & Lead Nurturing
- Enterprise Prospecting
- Market Research & Account Intelligence
- Campaign Management
- Event Marketing Support
- Sales Pipeline Development
- Stakeholder Mapping
- Tools & Platforms
- Experience with one or more of the following:
- LinkedIn Sales Navigator
- ZoomInfo, Draup, Demand base or similar platforms
- CRM platforms such as Salesforce, Dynamics CRM, HubSpot, etc.
- Marketing automation platforms such as Marketo, HubSpot, Eloqua, or Pardot
- Personal Attributes
- Strong written and verbal communication skills.
- High level of initiative and ownership.
- Analytical mindset with strong attention to detail.
- Ability to engage confidently with senior business and technology stakeholders.
- Strong collaboration and stakeholder management skills.
- Results-oriented and comfortable working in a fast-paced environment.
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