Website:
franchiseexpoindia.com
Job details:
We are looking for a motivated and result-oriented Marketing Executive to join our hospital's Marketing / Business Development team in Mulund East, Mumbai. The candidate will be responsible for promoting hospital services, developing professional relationships with doctors and healthcare professionals, generating patient referrals, developing new business opportunities, and supporting the overall growth of the hospital.
Key Responsibilities
1. Doctor & Referral Marketing
- Visit doctors, clinics, nursing homes, and healthcare professionals regularly.
- Develop and maintain strong professional relationships with doctors and referral partners.
- Explain hospital services, specialties, diagnostic facilities, packages, and other healthcare services.
- Generate and follow up on patient referrals from doctors and clinics.
- Maintain regular communication with existing referral sources.
2. Hospital Business Development
- Identify new business opportunities and potential referral partners.
- Develop relationships with corporate companies, institutions, societies, insurance/TPA networks, and other healthcare organizations.
- Conduct meetings and presentations to promote hospital services.
- Support corporate health check-up programs, medical camps, and healthcare awareness activities.
3. Field Marketing
- Conduct regular field visits to doctors, clinics, companies, societies, and other potential business sources.
- Distribute brochures, service information, and promotional materials.
- Coordinate and support health camps and promotional activities.
- Collect market feedback and information about competing healthcare services.
4. Digital & Promotional Activities
- Assist in promoting hospital services through WhatsApp, social media, websites, and other digital platforms.
- Coordinate with the digital marketing team for campaigns and promotional activities.
- Support the creation and distribution of healthcare-related promotional content.
5. Patient & Referral Follow-Up
- Follow up on enquiries and referrals received through marketing activities.
- Coordinate with relevant hospital departments for smooth handling of referred patients.
- Maintain professional communication with doctors and referral partners.
- Collect feedback regarding patient experience and hospital services.
6. Reporting & Documentations
- Maintain daily visit reports and records of doctors and clinics visited.
- Maintain an updated database of doctors, clinics, corporate clients, and referral partners.
- Submit daily, weekly, and monthly marketing reports.
- Track referrals, enquiries, conversions, and business generated through marketing activities.
- Monitor and report on field activities and business development progress.
Required Skill's
- Excellent communication and interpersonal skills.
- Good convincing and presentation abilities.
- Strong relationship-building skills.
- Good knowledge of hospital and healthcare services.
- Comfortable with field visits and meeting doctors/clients.
- Good follow-up and negotiation skills.
- Basic knowledge of MS Office and Excel.
- Familiarity with WhatsApp and social media platforms.
- Self-motivated and target-oriented approach.
- Ability to work independently as well as within a team.
Qualifications
- Graduate in any discipline.
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
- Prior experience in hospital, diagnostic laboratory, pharmaceutical, healthcare, or medical marketing will be an advantage.
Key Performance Indicators (KPIs)
- Number of new doctor/clinic tie-ups.
- Patient referrals generated.
- New corporate/institutional accounts acquired.
- Monthly business generated.
- Productive field visits.
- Referral partner retention and relationship development.
- Health camps and promotional activities conducted.
- Enquiries and referrals converted into business.
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