Website:
yourhrmexpert.com
Job details:
Location :- Noida sec142
Salary :- 90k
Experience Level: 2–3 years preferred
Key Responsibilities
---Brand Strategy & Communication
• Own and evolve SEREKO’s brand voice, narrative, and communication across all touchpoints—digital, offline, performance, PR, and experiential.
• Ensure consistency and clarity of brand messaging across platforms (website, social, ads, packaging, events, collaborations).
• Translate psychodermatology insights into relatable, consumer-first storytelling.
---Creative Copywriting & Content Direction
• Lead creative copywriting for campaigns, product launches, ads, website, emails, and brand decks.
• Develop strong creative briefs for designers, videographers, and external partners.
• Review and refine all brand-facing content to ensure it aligns with brand tone, positioning, and consumer psychology.
---Campaign Planning & Execution
• Conceptualise, plan, and execute brand campaigns from ideation to launch, including digitalfirst and integrated campaigns.
• Own end-to-end brand marketing for new product launches—from positioning and messaging to go-to-market strategy. • Work closely with performance, social, and influencer teams to ensure campaigns are both creative-led and insight-driven.
---Consumer Behaviour & Data Insights
---Creative Ads & Assets
---Offline Events, Pop-ups & Experiences
---Community Building & Brand Collaborations
What We’re Looking For
• 2–3 years of experience in a D2C brand, preferably skincare, beauty, or wellness.
• Strong creative copywriting skills with a deep understanding of tone, emotion, and consumer psychology. • Proven experience in campaign planning, product launch marketing, and brand storytelling.
• Strong grasp of consumer behaviour, customer data, and insight-led marketing.
• Ability to think strategically while executing fast in a startup environment.
• Comfortable working cross-functionally with performance marketing, design, product, and founders.
• Someone who understands that brand building is a long game—but knows how to win attention today.
Click on Apply to know more.