RChilli Inc
Website:
rchilli.com
Job details:
Job Description
Job Title: B2B PPC Specialist – AI-Powered Campaigns (Google, Meta, LinkedIn)
Location: Mohali
Department: Marketing
Exp: 2-5 years
Shift time: afternoon shift
Work mode: Work from office
About The Role
We are looking for a
B2B PPC Specialist who can plan, launch, and optimize
AI-driven paid campaigns across
Google Ads, Meta, and LinkedIn.
Your primary focus will be to generate
qualified leads via form submissions, meetings through well-structured campaigns, smart targeting, and continuous optimization—using both platform-native AI (Performance Max, Advantage+, LinkedIn automation) and supporting AI tools.
Key Responsibilities
Campaign Setup & Execution
- Build and manage PPC campaigns across Google Ads, Meta, and LinkedIn for B2B audiences.
- Use AI-based features (e.g., Performance Max, Advantage+ Shopping/Advantage+ Audience, automated bidding) to improve performance.
- Create and manage keyword lists, audiences, lookalikes, remarketing lists, and account-based/CRM-based audiences.
- Write ad copy and brief creatives aligned with our ICP, personas, and offers (events, demos, webinars, trials, etc.).
Optimization & Testing
- Monitor campaigns daily; adjust bids, budgets, targeting, and creatives to hit CPL and quality targets.
- Run A/B tests on headlines, ad copy, creatives, and landing pages.
- Use AI tools where relevant to speed up testing and optimization (creative variations, audience insights, bid optimization, etc.).
- Identify underperforming campaigns/ads and systematically improve or pause them.
Tracking & Reporting
- Ensure proper tracking across all platforms (pixels, tags, conversion events, UTMs).
- Report on key metrics (impressions, CTR, CPC, CPL, conversion rate) and highlight learnings and next steps.
- Share regular performance updates with the marketing team and suggest clear actions based on data.
Collaboration
- Work with content and design to develop PPC-ready assets (ad creatives, landing pages, form flows).
- Coordinate with sales/SDR teams to align on lead quality, follow-up processes, and feedback from campaigns.
- Align with marketing operations to maintain clean tracking and accurate funnel measurement.
Requirements
- 2–5 years of hands-on experience as a PPC Specialist / Paid Media Specialist in a B2B environment.
- Strong practical experience with:
- Google Ads (Search, Display, Performance Max)
- Meta Ads (Facebook/Instagram, including Advantage+ features)
- LinkedIn Ads (Sponsored Content, Lead Gen Forms, automated bidding)
- Proven track record of delivering qualified leads and lowering CPL for B2B products or services.
- Comfortable using AI-based PPC features and tools for bidding, audience optimization, and creative testing.
Solid Understanding Of
- Conversion tracking (pixels, tags, events)
- UTMs and basic attribution
- Landing page and funnel best practices
- Strong analytical skills with proficiency in Google Analytics and spreadsheets (Excel/Sheets).
- Good written communication skills and the ability to write clear, compelling ad copy.
Nice-to-Have
- Experience in SaaS, HR Tech, or Enterprise software.
- Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
- Experience with retargeting and nurture sequences across multiple channels.
- Basic understanding of SEO/content to align messaging across paid and organic.
What Success Looks Like
- Consistently meets or beats CPL and lead quality targets.
- Delivers a stable flow of sales-ready leads and meetings from PPC channels.
- Builds structured, repeatable campaign setups and testing frameworks that can be scaled across regions, products, and events.
Click on Apply to know more.