Website:
performancemax.co.in
Job details:
Company Description Performance Max is a specialized digital marketing partner focused on driving growth for eCommerce businesses through SEO, paid advertising, and social media. The team combines data-driven insights with innovative strategies to build tailored, high-impact campaigns for each client. Performance Max emphasizes long-term partnerships, helping brands strengthen their digital presence and achieve measurable, scalable results. With dedicated experts optimizing organic visibility, paid performance, and audience engagement, the company positions itself as a reliable ally in the fast-paced eCommerce landscape.
Role Description The PPC Expert – Performance Marketer will manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks to drive high-quality traffic and conversions for eCommerce clients. Responsibilities include keyword research, audience targeting, bid and budget management, A/B testing of creatives and landing pages, performance analysis, and continual campaign refinement based on data. The role involves close collaboration with SEO, design, and analytics teams to align paid strategies with broader marketing goals and client KPIs. This is a full-time, on-site position based in Sahibzada Ajit Singh Nagar, requiring active participation in team discussions, periodic client calls, and reporting on campaign outcomes and insights.
Qualifications
- Strong expertise in pay-per-click platforms, including Google Ads (Search, Shopping, Display, YouTube) and social media ad managers, with a track record of improving ROAS and reducing CPA.
- Ability to conduct in-depth keyword research, audience segmentation, and funnel analysis to support performance marketing strategies.
- Proficiency in using analytics tools (e.g., Google Analytics, Google Tag Manager, data visualization tools) to monitor, interpret, and report campaign performance.
- Experience with landing page optimization, A/B testing, and collaboration with design and content teams to improve conversion rates.
- Solid understanding of eCommerce metrics, attribution models, and performance marketing best practices.
- Strong numerical, analytical, and problem-solving skills, with attention to detail and comfort working with budgets and performance targets.
- Effective communication and collaboration skills, with the ability to present insights clearly to internal teams and clients.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience; prior experience in an eCommerce-focused agency or performance marketing role is preferred.
- Familiarity with SEO, remarketing, and marketing automation tools is an advantage.
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